10 Tips For Improving your Local Search Engine Ranking
Posted By: Sherrie Brindley
Improving your Local Search Engine Ranking is a worthy and achievable digital marketing goal for your business. You want your business to appear when customers in your neighborhood are looking for your services. Fortunately, there are actions you can take to boost your chances. Back in 2015, Google started gearing searches toward mobile users in... Read More
Why Use SMS Texting with Email Marketing?
Posted By: Sherrie Brindley
Why Use SMS Texting with Email Marketing? Keep your customers motivated, and continually attract new ones, by combining the two most direct communication methods in your marketing toolbox—email and text marketing. Undivided attention is hard to come by these days, but texts and email get your messages through in a memorable, activating way. Provided that... Read More
How to Optimize Your Business For Voice Searches
Posted By: Scotty Spielman
Optimize Your Business For Voice Searches “Hey Google….” How many times have you started a Google search that way? If you’re like the majority of Americans, the answer to that question is “more and more often.” Increasingly, U.S. consumers are turning to voice searches to find the services, products or answer to the questions they... Read More
How Are People Finding Your Business?
Posted By: Sherrie Brindley
Your Website is the Portal Whether you run an automotive business, locksmith, landscaping, or other professional services, you need people to find your business. Your website is the portal. When your phone rings or your email dings, it’s likely that the customer on the other end has found your business through your website. At least,... Read More
Borrow Ideas From Other Industries To Help Your Auto Service Shop
Posted By: Scotty Spielman
In the automotive service sector, for example, it’s not always easy to come up with a different kind of marketing idea that will bring new customers into your business and keep others loyal. Fortunately, automotive businesses aren’t the only type out there, and you can draw your inspiration from other businesses and industries. Many service-oriented... Read More
Why SEO Is More Important Than Ever Since the Pandemic
Posted By: Sherrie Brindley
Why SEO Is More Important Than Ever Since the Pandemic While most business owners know that Search Engine Optimization (SEO) is important, since 2020 it has become more crucial to your success than ever. When the pandemic began, there was a seismic shift on the Internet when it comes to buying. Consumer priorities changed overnight,... Read More
Why Building Loyalty with Your Customers Through Marketing Matters So Much
Posted By: Sherrie Brindley
Why Building Loyalty with Your Customers Through Marketing Matters So Much If you made a list of the most important assets that any business has, its customers would undoubtedly be right at the top. Your customer base, as it continues to grow and expand, will allow your business to do the same. These are more... Read More
Why is text marketing so important?
Posted By: Scotty Spielman
Text Message Marketing Short message service (SMS) or text message marketing has advantages over other types of direct marketing. It’s fast, it’s cheap and it’s effective. It also encourages interaction between your brand and your consumers and, for that reason alone, it’s increasing in popularity. In the US, over 77% of the entire population owns... Read More
Digital Marketing Trends We’re Watching in 2022
Posted By: Sherrie Brindley
Digital Marketing Trends We’re Watching in 2022 One of the most important things to understand about digital marketing is that it is constantly changing. The Internet of the 1990s is barely recognizable compared to the fast-paced digital world we’re living in now. That’s why it’s crucial to understand the biggest digital marketing trends of the... Read More
A Big Thank You and A Few Words on Geofencing, Service Reminders and Smart CRM/OEM
Posted By: Sherrie Brindley
A BIG THANK YOU All of us here at PISTn want to send out a big thank you to all the Tuffy dealers that attended our Breakout sessions at the Tuffy Conference in Florida this year. We enjoyed visiting with everyone who stopped by our Trade Show booth as well. Our first breakout was standing... Read More
The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page
Posted By: Sherrie Brindley
The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience in a variety of ad formats. It also offers interactive engagement in a format that consumers are already used to using. However, some Facebook business pages fail to reach their full... Read More
HOW ROBUST IS YOUR EMAIL MARKETING?
Posted By: Sherrie Brindley
HOW ROBUST IS YOUR EMAIL MARKETING? In early 2020, as the Coronavirus swept through the country, small businesses discovered that the ability to inform customers of sudden changes to operations is a vital — and often overlooked — part of a marketing plan. During that time, clients started calling PISTN for help with emails to... Read More
A Bad Rep Can Cause Hiring Woes
Posted By: Scotty Spielman
A Bad Rep Can Cause Hiring Woes If your business has a bad reputation, you already know it will cost you lost sales and new customers. It could have another affect, too, that will also hurt your bottom line: it could make it more difficult for you to hire qualified people. If you’re having a... Read More
Exciting News! Service Reminders via Text Messaging
Posted By: Sherrie Brindley
Great News for You in 2022! Hey, it’s a New Year and like always, PISTn has been hard at work. Over the last several months we’ve been testing NEW digital marketing tools that will be launching SOON! (NEW) Service Reminders via Text Message! Yes, that’s correct you can now send Service Reminders Via Text Message!... Read More
“Your News” Articles: Are You Making the Most of Your Website?
Posted By: Sherrie Brindley
Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More
The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page
Posted By: Sherrie Brindley
The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More
Take Control of Your Business Listings
Posted By: Sherrie Brindley
WHAT IS BUSINESS LISTING MANAGEMENT? Business Listing Management means taking control of the facts about your business across 150+ digital services globally. Properly done, Business Listing Managment ensures consumers find accurate information about your business — no matter where they search. So, your business appears to customers in your neighborhood that are looking for your... Read More
4 Reasons to Use Memes in Your Digital Marketing
Posted By: Sherrie Brindley
4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More
Get a Competitive Edge Against Car Dealerships
Posted By: Sherrie Brindley
MANUFACTURER RECOMMENDED MAINTENANCE REMINDERS = INCREASED PROFITS Don’t let the Dealership Service Centers get the upper hand on building trust, loyalty, brand and profits by being the only ones promoting OEM Manufacturer Recommended service to your customers. Get a competitive edge against car dealerships by demonstrating your expertise in vehicle specific manufacturer recommended maintenance. With... Read More
Why Reputation Management Matters for Small Businesses
Posted By: Sherrie Brindley
Why Reputation Management Matters for Small Businesses Traditionally, small businesses only needed to establish a good local reputation to succeed. Maintaining a reputation typically involves attracting locals and developing good relationships with them. Then, people would patronize a shop based on the recommendations of friends and neighbors. Nowadays, those endorsements are widely made online. All... Read More