Online Advertising

Why Video Marketing Should Be a Key Component of Your Digital Strategy

If you’re wondering about Video Marketing as part of your digital marketing strategy, Video Marketing has emerged as a powerful tool for businesses to connect with their customers and boost brand visibility. No matter what size your business or your budget, you should include video marketing in your digital marketing strategy, like 91% of the... Read More

Why All Websites are Not Created Equal

Why All Websites are Not Created Equal Professional website design offers you a range of conveniences and features that you simply can’t get from every provider. If you’re a business owner, you shouldn’t try to build your own business website. Even some “professional” website creators may not have the specialty knowledge of your industry. It... Read More

Should You Hire a Pro to Manage Your Google Ads?

Are you wondering whether you should hire a pro to manager your Google Ads or go it alone? Google Ads are part of an effective comprehensive digital marketing plan for businesses in many industries. Google Ads capture the attention of potential customers who are actively searching for your services and products. Deciding whether or not... Read More

How to Set a Marketing Budget for 2023

Setting a marketing budget can be a challenge for any type of business, large or small. It can be even more difficult when you are operating a small business, because you often have to make these decisions on your own, without a team of experts to advise you or back you up. As we look forward to... Read More

How to Master Integrated Marketing

There are plenty of different apps, sites or businesses that offer help for a variety of different marketing features. Keeping track of all of them can be nearly as confusing as trying to tackle them all yourself. Integrated Marketing handles all of that and makes your job—one of them, anyway—much easier. Still, you have to... Read More

A Big Thank You and A Few Words on Geofencing, Service Reminders and Smart CRM/OEM

A BIG THANK YOU All of us here at PISTn want to send out a big thank you to all the Tuffy dealers that attended our Breakout sessions at the Tuffy Conference in Florida this year. We enjoyed visiting with everyone who stopped by our Trade Show booth as well. Our first breakout was standing... Read More

“Your News” Articles: Are You Making the Most of Your Website?

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

Is Your Company Leveraging Tik Tok Social Media Marketing?

Is Your Company Leveraging Tik Tok Social Media Marketing? As social media marketing continues to evolve, businesses are looking for more ways to reach their target audience. Enter Tik Tok. Once considered an app for tweens and teens, Tik Tok is now the 6th most-used social network with 689 million users. Businesses both large and... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More

Quick Tip for Growing Your Facebook Audience [FREE]

A Quick Tip for Getting More Likes on Your Facebook Business Page One way to keep your customers engaged with your business is to post photos and updates on Facebook. But, if you want your customers to see your posts they have to “Like” your page (or you have to pay for advertising.) In the... Read More

Facebook upgrades allows more control over ad placement

Everyone has seen an example of bad ad placement. Whether it’s an advertisement for a funeral home adjacent to one for a fast food restaurant, a cruise ship/swimming lesson combo or something more risqué, it shows that you can’t always control every aspect of your business advertisements. Business owners double and triple check their advertising... Read More

Instagram apps that will help you tell your brand story

News broke recently that Facebook CEO Mark Zuckerberg planned to merge the social network’s messaging services — WhatsApp, Instagram and Facebook Messenger – came as a bit of a surprise and left marketers wondering what it meant for them. In the short term, it will not mean any change—these things would take time to happen—and... Read More

How to give your website a spring tune up

The ice, snow, sleet, hail, frost and other assorted winter ills are grudgingly giving way and soon the world will be born anew. As you’re taking stock of the changes that are going on in the world and thinking of attracting new customers just now emerging from the long hibernation of winter, it’s a good... Read More

How to write effective Calls to Action

Having an online presence or social media business page is just the first step in the process. When customers find you, either through a google search, by following a Facebook ad or some other means, what do you want them to do? That’s your call to action: essentially the purpose of your online efforts. It’s... Read More

Digital marketing trend for 2017: Permission Marketing

When it comes to marketing in 2017, one early trend is becoming clear: if you want attention, you’re going to have to earn it. That’s particularly true in the digital world, where more and more people are hanging out and advertisements are increasingly getting ignored. Banner ad click-through rates continue to decline, your organic reach... Read More

How long is a web surfer’s attention span?

  How long do you think you have to grab someone’s attention? In the fast-scrolling world of social media, it is not long, at all. What started out as the five second rule for websites has deteriorated even more for social media channels like Facebook, Snapchat, Twitter, and more. It’s more like a case of ‘blink... Read More

Marketing ideas for auto shops: earn their trust to earn their business

Auto repair shops are unique in the business world because, more often than not, in order to earn new business they have to do something their retail counter parts don’t have to do: earn the trust of prospective clients. It’s not as simple as opening your doors, throwing up a sign and announcing your hours... Read More

Where should you put your online advertising dollars?

One of the most important decisions you’ll make as a business owner is where to put your advertising dollars. It’s often the most frustrating, too, because it can be difficult to track the return on your investment (ROI) and, with all the various forms of marketing out there and the number of places available out... Read More