Is Your Company Leveraging Tik Tok Social Media Marketing?

September 13, 2021

Posted By: Sherrie Brindley

Is Your Company Leveraging Tik Tok Social Media Marketing? As social media marketing continues to evolve, businesses are looking for more ways to reach their target audience. Enter Tik Tok. Once considered an app for tweens and teens, Tik Tok is now the 6th most-used social network with 689 million users. Businesses both large and... Read More

“Your News” Articles: Are You Making the Most of Your Website?

February 19, 2021

Posted By: Sherrie Brindley

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

October 15, 2020

Posted By: Sherrie Brindley

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More

Quick Tip for Growing Your Facebook Audience [FREE]

April 27, 2020

Posted By: Sherrie Brindley

A Quick Tip for Getting More Likes on Your Facebook Business Page One way to keep your customers engaged with your business is to post photos and updates on Facebook. But, if you want your customers to see your posts they have to “Like” your page (or you have to pay for advertising.) In the... Read More

Facebook upgrades allows more control over ad placement

May 01, 2019

Posted By: Scotty Spielman

Everyone has seen an example of bad ad placement. Whether it’s an advertisement for a funeral home adjacent to one for a fast food restaurant, a cruise ship/swimming lesson combo or something more risqué, it shows that you can’t always control every aspect of your business advertisements. Business owners double and triple check their advertising... Read More

How to master integrated marketing

August 03, 2017

Posted By: Scotty Spielman

You have to be able to navigate several channels if you want to market your business efficiently in the digital world. Traditional advertising, social media, direct mail, email, texts or video blogs—no one vehicle is enough for today’s busy consumer. Besides that, your consumer base is as diverse as it has ever been, perhaps more,... Read More

Digital marketing trend for 2017: Permission Marketing

January 07, 2017

Posted By: Scotty Spielman

When it comes to marketing in 2017, one early trend is becoming clear: if you want attention, you’re going to have to earn it. That’s particularly true in the digital world, where more and more people are hanging out and advertisements are increasingly getting ignored. Banner ad click-through rates continue to decline, your organic reach... Read More

How to set a marketing budget for 2017

January 03, 2017

Posted By: Scotty Spielman

Setting a marketing budget can be a challenge for any type of business, large or small. It can be even more difficult when you are operating a small business, because you often have to make these decisions on your own, without a team of experts to advise you or back you up. As we look forward to... Read More