If you're wondering about Video Marketing as part of your digital marketing strategy, Video Marketing has emerged as a powerful tool for businesses to connect with their customers and boost brand visibility. No matter what size your business or your budget, you should include video marketing in your digital marketing strategy, like 91% of the other online businesses out there.

video as digital marketing and seo

Types of Video Marketing

  • Explainer videos

  • Product demos

  • Testimonials and case studies

  • Brand films

  • Live streaming

  • Webinars and educational content

  • Social media video

Benefits of Video Marketing

There are numerous benefits of video marketing. According to recent studies, 96% of online marketers consider video marketing to be an important part of their overall marketing strategy. Here are some of the benefits you can expect.

Higher Engagement Levels

Video marketing combines visual and auditory stimuli, captivating viewers and making them more likely to engage with the content. This encourages social sharing and interaction, which increases the reach of your marketing message and helps generate more leads and potential customers.

 Video Marketing as part of your digital marketing strategy SEO

Boosts Conversion Rates

By demonstrating product features and benefits effectively, video marketing can persuade potential customers through engaging storytelling. This not only captures their attention but also encourages them to take action and ultimately boosts conversion rates.

Video Enhances SEO Performance

Site visitors are more likely to spend more time watching videos compared to reading text. This improved results in better search rankings. Additionally, video content encourages backlinks and social signals, further boosting your website's SEO performance.

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Increases Brand Awareness and Recall

Video marketing combines memorable visuals and audio to make a lasting impression on viewers. By consistently delivering your brand's message and visuals, video content strengthens brand identity and helps increase brand awareness and recall. This ensures that your brand remains top of mind for potential customers, driving more sales and business growth.

Establishes Trust and Credibility

Video marketing can feature authentic customer testimonials, building social proof and trust among potential customers. Showcasing your expertise through webinars and educational content also enhances your credibility in your industry, making your brand a go-to source for valuable information and solutions.

 Video Marketing as part of your digital marketing strategy SEO

Suits Various Learning Styles

Video content accommodates visual, auditory, and kinesthetic learners, providing a versatile and accessible medium for information consumption. By catering to different learning styles, video marketing can effectively communicate your message to a wider audience and ensure better understanding and retention of the information.

Offers Cross-Platform Flexibility

Video marketing can be tailored to suit various social media platforms and formats, enabling you to broaden your reach by focusing on multiple channels and target groups. This versatility across platforms guarantees that a wide range of viewers will see your content, enhancing the likelihood of lead generation and sales growth.

When you’re ready to level up your game with video marketing services, you may start to see the kind of results that your competitors are already enjoying. Contact us today to learn more about the possibilities for your business.

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Digital marketing is always evolving. It's gotten to the point where it can quickly become a full-time job. This is problematic if you already have a business to run. That's why it's important to find the right partner to meet your needs - PISTn can help you to achieve the highest return on investment possible.

To receive more information on the full list of PISTN's Digital Marketing Services, contact Kevin at 800-742-4511 ext. 101 or [email protected].