MOTOR CITY SPIRIT
An ambitious kid, Kevin grew up in the suburban Detroit neighborhood of Sterling Heights. He earned a bachelor’s degree in marketing at Oakland University in Michigan. He attended R.O.T.C. at the University of Detroit and served as an officer in the Army National Guard while working at a large regionally recognized franchise.
That local business provided him his first real opportunity. Kevin worked his way up, eventually becoming the Director of Marketing and Training. Along the way, he helped the business expand from 14 units to more than 100. It was also there that he learned the importance of creating value and finding effective ways to communicate that value to others. It was a theme that would stick with him as he decided to branch out on his own, eventually bringing his wife Lauri into the company, as well.
THE EARLY DAYS
At first, he worked as a marketing consultant for several pizzeria and auto repair franchises. Assembling a team of graphic designers and web developers, he devised and fine-tuned marketing strategies to help those businesses reach and retain more customers.
One of those early clients was an auto repair and tire shop. That account showed him the issues facing shop owners and other small businesses, too. They were so busy running the day-to-day operations, wearing so many hats, that sometimes things fell through the cracks. Air conditioning coupons would still be on their websites in the middle of winter—or, worse yet—they weren’t marketing their businesses, at all. Marketing was the one ‘hat’ that was often left behind.
GROWING THE COMPANY
As demand for his services grew, Kevin realized he needed a better, more efficient system—and so did his clients. His clients consistently faced the same problem of how to formulate and execute a customized, locally-targeted marketing strategy amidst the pressing day-to-day obligations of a business owner. Nothing in the existing market fulfilled their needs.
So he decided to make one.
His experience working with these business owners gave him a unique perspective—an appreciation for day-to day operations in a small business. This experience and his knowledge of branding, technology and the competitive marketplace fueled the creation of the PISTn system, which he has been continuously evolving to solve the problems that small business owners face every day.
Kevin founded PISTn so that businesses owners could enjoy the benefits of having their own personal marketing consultants while also taking advantage of ready-made digital marketing processes proven to deliver real results.
PISTn has evolved with the marketing world—from print advertising to the beginnings of digital marketing, to the more recent advances of social media platforms like Facebook and Search Engine Optimization through Google.
Kevin has surrounded himself with a team of professionals. Together this group offers something different from the high-pressure, national corporations or advertising and marketing firms. They focus on personalized service provided by real people.
Today, PISTn serves the digital marketing needs of hundreds of businesses across several different industries throughout the country. With offices in Michigan and South Carolina, we take pride in delivering personalized service and are powered by our technology headquarters in the Silicon Valley Bay Area of California.
Kevin is now known nationally as a hands-on leader and a visionary who observes the trends and translates new marketing developments into practical plans that keep his clients relevant in the marketplace. He and his team have been serving small businesses across the United States for more than 20 years, helping them stay competitive in an ever-changing digital marketing landscape, no matter the size of their staff or budget.