Why SEO Is More Important Than Ever Since the Pandemic

June 12, 2022

Posted By: Sherrie Brindley

Why SEO Is More Important Than Ever Since the Pandemic While most business owners know that Search Engine Optimization (SEO) is important, since 2020 it has become more crucial to your success than ever. When the pandemic began, there was a seismic shift on the Internet when it comes to buying. Consumer priorities changed overnight,... Read More

Why Building Loyalty with Your Customers Through Marketing Matters So Much

May 20, 2022

Posted By: Sherrie Brindley

Why Building Loyalty with Your Customers Through Marketing Matters So Much If you made a list of the most important assets that any business has, its customers would undoubtedly be right at the top. Your customer base, as it continues to grow and expand, will allow your business to do the same. These are more... Read More

Why is text marketing so important?

May 12, 2022

Posted By: Scotty Spielman

Text Message Marketing Short message service (SMS) or text message marketing has advantages over other types of direct marketing. It’s fast, it’s cheap and it’s effective. It also encourages interaction between your brand and your consumers and, for that reason alone, it’s increasing in popularity. In the US, over 77% of the entire population owns... Read More

Digital Marketing Trends We’re Watching in 2022

April 01, 2022

Posted By: Sherrie Brindley

Digital Marketing Trends We’re Watching in 2022 One of the most important things to understand about digital marketing is that it is constantly changing. The Internet of the 1990s is barely recognizable compared to the fast-paced digital world we’re living in now. That’s why it’s crucial to understand the biggest digital marketing trends of the... Read More

A Big Thank You and A Few Words on Geofencing, Service Reminders and Smart CRM/OEM

March 15, 2022

Posted By: Sherrie Brindley

A BIG THANK YOU All of us here at PISTn want to send out a big thank you to all the Tuffy dealers that attended our Breakout sessions at the Tuffy Conference in Florida this year. We enjoyed visiting with everyone who stopped by our Trade Show booth as well. Our first breakout was standing... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

March 06, 2022

Posted By: Sherrie Brindley

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience in a variety of ad formats. It also offers interactive engagement in a format that consumers are already used to using. However, some Facebook business pages fail to reach their full... Read More

HOW ROBUST IS YOUR EMAIL MARKETING?

February 18, 2022

Posted By: Sherrie Brindley

HOW ROBUST IS YOUR EMAIL MARKETING? In early 2020, as the Coronavirus swept through the country, small businesses discovered that the ability to inform customers of sudden changes to operations is a vital — and often overlooked — part of a marketing plan. During that time, clients started calling PISTN for help with emails to... Read More

“Your News” Articles: Are You Making the Most of Your Website?

January 03, 2022

Posted By: Sherrie Brindley

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

January 01, 2022

Posted By: Sherrie Brindley

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More

Take Control of Your Business Listings

December 01, 2021

Posted By: Sherrie Brindley

WHAT IS BUSINESS LISTING MANAGEMENT? Business Listing Management means taking control of the facts about your business across 150+ digital services globally.  Properly done, Business Listing Managment ensures consumers find accurate information about your business — no matter where they search. So, your business appears to customers in your neighborhood that are looking for your... Read More

4 Reasons to Use Memes in Your Digital Marketing

November 19, 2021

Posted By: Sherrie Brindley

4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More

Get a Competitive Edge Against Car Dealerships

November 03, 2021

Posted By: Sherrie Brindley

MANUFACTURER RECOMMENDED MAINTENANCE REMINDERS = INCREASED PROFITS Don’t let the Dealership Service Centers get the upper hand on building trust, loyalty, brand and profits by being the only ones promoting OEM Manufacturer Recommended service to your customers. Get a competitive edge against car dealerships by demonstrating your expertise in vehicle specific manufacturer recommended maintenance. With... Read More

Why Reputation Management Matters for Small Businesses

October 26, 2021

Posted By: Sherrie Brindley

Why Reputation Management Matters for Small Businesses Traditionally, small businesses only needed to establish a good local reputation to succeed. Maintaining a reputation typically involves attracting locals and developing good relationships with them. Then, people would patronize a shop based on the recommendations of friends and neighbors. Nowadays, those endorsements are widely made online. All... Read More

Is Your Company Leveraging Tik Tok Social Media Marketing?

September 13, 2021

Posted By: Sherrie Brindley

Is Your Company Leveraging Tik Tok Social Media Marketing? As social media marketing continues to evolve, businesses are looking for more ways to reach their target audience. Enter Tik Tok. Once considered an app for tweens and teens, Tik Tok is now the 6th most-used social network with 689 million users. Businesses both large and... Read More

Beyond Facebook, Twitter and Instagram: Making Social Media Work for Your Business

August 08, 2021

Posted By: Sherrie Brindley

Beyond Facebook, Twitter and Instagram: Making Social Media Work for Your Business While it’s difficult to ignore the millions and millions of followers that the big three social media sites have, there are more than 500 other social media platforms. Niche social media sites target specific audiences like book lovers, knitters and car enthusiasts. If... Read More

What Are You Really Selling?

April 26, 2021

Posted By: Sherrie Brindley

What Are You Really Selling? How can you position your shop to the most desired, most preferred shop in your market? Your marketing plan probably includes things like a website, postcards, text messages, and emails featuring information about your business and maybe some offers or coupons to entice clients in the door. These things are... Read More