Is Your Company Leveraging Tik Tok Social Media Marketing?

September 13, 2021

Posted By: Sherrie Brindley

Is Your Company Leveraging Tik Tok Social Media Marketing? As social media marketing continues to evolve, businesses are looking for more ways to reach their target audience. Enter Tik Tok. Once considered an app for tweens and teens, Tik Tok is now the 6th most-used social network with 689 million users. Businesses both large and... Read More

Beyond Facebook, Twitter and Instagram: Making Social Media Work for Your Business

August 08, 2021

Posted By: Sherrie Brindley

Beyond Facebook, Twitter and Instagram: Making Social Media Work for Your Business While it’s difficult to ignore the millions and millions of followers that the big three social media sites have, there are more than 500 other social media platforms. Niche social media sites target specific audiences like book lovers, knitters and car enthusiasts. If... Read More

What Are You Really Selling?

April 26, 2021

Posted By: Sherrie Brindley

What Are You Really Selling? How can you position your shop to the most desired, most preferred shop in your market? Your marketing plan probably includes things like a website, postcards, text messages, and emails featuring information about your business and maybe some offers or coupons to entice clients in the door. These things are... Read More

Are You Hitting All of the Basics?

March 22, 2021

Posted By: Sherrie Brindley

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

“Your News” Articles: Are You Making the Most of Your Website?

February 19, 2021

Posted By: Sherrie Brindley

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

2021: Looking Ahead

December 11, 2020

Posted By: Sherrie Brindley

2021: Looking Ahead Planning for next year’s goals may seem pointless after a year when so many of our plans have been completely canceled. It’s been a tough year in many ways but it hasn’t all been bad. These pauses to our normal activities can provide a chance for innovation. This was a year of... Read More

⛔ Scam Alert: Fake Domain Renewal Notices ⛔

November 02, 2020

Posted By: Sherrie Brindley

The Scam: Fake Domain Renewal Notice We’ve received calls from several clients regarding “Domain Renewal Notice” letters they’ve received from a vague company claiming their domain name is up for renewal.  The letters request payment, usually $125 to $250. The letter reads as if the sender is the current registrar. In each case, the letters are fraudulent attempts... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

October 15, 2020

Posted By: Sherrie Brindley

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More

EMAIL MARKETING: A CASE STUDY

September 01, 2020

Posted By: Sherrie Brindley

EMAIL MARKETING: A CASE STUDY Earlier this year, as the Coronavirus swept through the country, small businesses discovered that the ability to communicate sudden changes to customers quickly is a vital — and often overlooked — part of a marketing plan. In mid-March, clients started calling PISTN for help with emails to let customers know... Read More

Responding to Reviews 101

June 19, 2020

Posted By: Sherrie Brindley

RESPONDING TO REVIEWS 101 No matter what industry you’re in, online reviews can directly impact your business. Positive customer reviews can amplify your marketing efforts; but all of the marketing dollars in the world may not be enough to overcome a negative online presence. The only space on the internet where you can maintain 100%... Read More

Quick Tip for Growing Your Facebook Audience [FREE]

April 27, 2020

Posted By: Sherrie Brindley

A Quick Tip for Getting More Likes on Your Facebook Business Page One way to keep your customers engaged with your business is to post photos and updates on Facebook. But, if you want your customers to see your posts they have to “Like” your page (or you have to pay for advertising.) In the... Read More

CORONAVIRUS RESPONSE: 6 Recommendations for Small Businesses Deemed “Essential”

March 25, 2020

Posted By: Sherrie Brindley

(4 Minute Read) In this unprecedented time of “Stay at Home” and “Shelter In Place” orders across the country in response to the Coronavirus and Covid-19, our small business clients have been contacting us asking how they can best respond. This blog post will address our 6 best recommendations for small businesses that have been... Read More

Facebook rolls out new brand safety standards

December 08, 2019

Posted By: Scotty Spielman

After years of criticism about the types and amount of content allowed—particularly in the political arena—Facebook has taken steps to once again enhance the environment on its platform. Facebook introduced new brand safety controls for advertisers designed to create a “safe environment for users and advertisers” alike. The updates were announced at the end of... Read More