Beware the Spam Storm: Protecting Your Facebook Business Page

March 04, 2024

Posted By: Sherrie Brindley

In recent weeks, Facebook Business pages have been disrupted by a deluge of spammy messages. Business owners, administrators, and page managers are finding themselves inundated with false warnings about violations and threats of page removal cluttering their inboxes. This barrage not only undermines the integrity of your page but also poses a potential security risk.... Read More

Get the new Spin to Win and Appointments Upgrades For Your Shop

February 16, 2024

Posted By: Sherrie Brindley

It was truly a pleasure to reconnect with everyone at the Tuffy Dealer Meeting this week! Seeing familiar faces and engaging in insightful discussions about industry trends was invigorating. We hope you share our excitement about our latest offerings: Spin to Win and our new Appointments upgrades. Spin To Win Spin to Win promises to... Read More

New Products Unveiled at the February Tuffy Dealers meeting!

January 19, 2024

Posted By: Sherrie Brindley

Join Us at the Tuffy Dealers meeting in February for First Look at PISTn’s Newest Products In the ever-evolving world of technology, staying ahead of the curve is crucial. PISTn is set to unveil its latest products at the upcoming Tuffy Dealers meeting in February. Why Attend the Tuffy Show in February? The Tuffy Dealers... Read More

Reminder: Update Your Holiday Business Hours Online

December 13, 2023

Posted By: Sherrie Brindley

Quick Reminder! With the holidays approaching it is a good time to take a moment and post any changes to your normal business hours on your website and local listings (Google, Yelp, etc.). Updating your website and your Google Business Listing is a simple yet impactful way to communicate your holiday schedule with your clientele.... Read More

2024 Marketing Plan Review

December 01, 2023

Posted By: Sherrie Brindley

As we approach the end of 2023, it’s a great time check in with your website and make sure your digital marketing is updated for the coming year. Selecting Coupons for 2024 Customers actively search for deals and discounts online, and your website is often their first point of contact with your business. Capture their... Read More

4 Strategies to Expand Your Email List and Increase Revenue

November 17, 2023

Posted By: Sherrie Brindley

Communicating with your customers builds lasting relationships and drives repeat business — so text and email marketing can be a game-changer for a small business. Collecting email addresses and text messaging sign-ups is an essential step for local businesses looking to enhance their marketing efforts. Our data, collected from working with hundreds of businesses across... Read More

Are Facebook Ads Still Relevant to Small Businesses?

September 15, 2023

Posted By: Sherrie Brindley

Maximizing a small business advertising budget is always challenging task. With new platforms trending on a regular basis, should organizations stick with familiar sites such as Facebook or try exciting upstarts? That largely depends on whether Facebook ads are still relevant to small businesses. Are Facebook Ads Right for Your Business? Studies show that potential... Read More

Three Types of Brand Awareness within Your Marketing

August 21, 2023

Posted By: Sherrie Brindley

The goal of brand awareness is to influence a customer during the decision-making process.Brand awareness refers to the degree to which a target group recognizes a brand, associating it with a particular product or category. Brand Awareness Increases a Brand’s Perceived Value Customer behaviors that demonstrate brand awareness: • Talks with friends and family about... Read More

Get Ready for Fall 2023 Marketing

August 15, 2023

Posted By: Sherrie Brindley

As we approach the fall 2023 season, it’s time to review your marketing plans for opportunities to attract and engage your target audience. Start with the basics. Add the colors and themes of fall in your marketing materials; orange, red, yellow, and rustic browns. Incorporate images of falling leaves, pumpkins, and cozy sweaters to create... Read More

5 easy steps to improving internet security

July 13, 2023

Posted By: Scotty Spielman

If you’re a business owner, it’s important to take information security seriously. As a small business owner in particular, you and your customers are at risk. About 43 percent of all cyber attacks target small businesses, according to smallbiztrends.com. Fortunately, there are several relatively easy—and cheap—steps you can take to protect your information and your... Read More

4 Reasons Why Your Small Business Needs Digital Marketing

June 16, 2023

Posted By: Sherrie Brindley

If your business does well enough with flyers, brochures, and business cards alone, you likely wonder why you should bother with digital marketing. After all, there’s no point in fixing something if it’s not broken, right? Well, if you’re not tapping into the potential of digital marketing, you’re undoubtedly leaving money on the table and... Read More

Why Video Marketing Should Be a Key Component of Your Digital Strategy

May 06, 2023

Posted By: Sherrie Brindley

If you’re wondering about Video Marketing as part of your digital marketing strategy, Video Marketing has emerged as a powerful tool for businesses to connect with their customers and boost brand visibility. No matter what size your business or your budget, you should include video marketing in your digital marketing strategy, like 91% of the... Read More

5 Benefits of SEO for Small Business

May 01, 2023

Posted By: Sherrie Brindley

No matter what type of small business you own, chances are you can benefit from Search Engine Optimization (SEO). While competition may be fierce, SEO can give you a much-needed edge. Whether you rely on an SEO provider, like PISTn or handle the process yourself, you can experience an increase in customers, higher profits, and... Read More

Back to the Basics with CRM and Reputation Management

March 16, 2023

Posted By: Scotty Spielman

No matter where you are in the business world—just starting, just catching your stride or a long-time veteran—you won’t get any further without loyal customers who trust you. To build up that foundation of trust and to improve on it you need feedback from your customers, old and new. You need a viable Customer Relationship... Read More