PISTn featured at national conference

March 31, 2019

Posted By: Scotty Spielman

Kevin Steeland, founder and CEO of PISTn digital marketing, will be a featured speaker at the international Car Wash Show this May in Nashville, TN. The conference, billed as the largest gathering of owners, managers and decision-makers from the car wash, quick lube and detailing segments, will take place from May 13-15. “I’m looking forward... Read More

Facebook launches new ‘Showcase’ service

March 03, 2019

Posted By: Scotty Spielman

Facebook is launching a new video service that can help businesses get in front of new audiences. The new premium video ad program, Facebook Showcase, is now available in many markets across the U.S. “Showcase gives online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach their target audiences... Read More

The best tools for monitoring your social media

February 03, 2019

Posted By: Scotty Spielman

It’s only natural to wonder what people are saying about your business. With so many social media channels and review sites available, chances are, if you’ve interacted with a customer, they have something to say about it. Just like with person-to-person conversations, these will happen whether you’re aware of them or not. Given how quickly... Read More

Content marketing trends for 2019

January 07, 2019

Posted By: Scotty Spielman

If there is one overriding trend for social media marketing in 2019, it will be the necessity to plan. Social media platforms are not new, obviously, and those who use them to establish or build their brand are experienced and purposeful. The days of throwing posts on to the proverbial wall to see what sticks... Read More

Looking back: Facebook changes in 2018

December 31, 2018

Posted By: Scotty Spielman

Last year was a year of turmoil for Facebook. The social media giant was forced to respond to several critical news stories alleging bias, misinformation campaigns as well as general concerns over user privacy and proprietary data. In the wake of growing customer backlash, Facebook made several changes to its business and advertising policies designed... Read More

How to help your business show up in Google’s Local Pack

December 11, 2018

Posted By: Scotty Spielman

In the vast world of cyberspace, there’s nothing more important to a business than keeping it local. When you advertise on any digital medium, you’re looking for customers near you. That also holds true when customers are searching for you—you want your business to be visible when customers are searching for your services. To do... Read More

How important is your email list?

November 05, 2018

Posted By: Scotty Spielman

Recent security issues with Facebook and other social media challenge present a double-edged sword for marketers. On the one hand, news that data had been compromised is a reminder of why it is important for businesses to own their communication platforms—as if dwindling organic reach figures and constantly-changing news feed algorithms weren’t enough. It also... Read More

Facebook is changing ratings to recommendations

September 03, 2018

Posted By: Scotty Spielman

Facebook is changing the way people will review your business page. The social media giant is rolling out a plan to all business pages that would replace the rating system to recommendations in an attempt to generate more authentic information about the quality of business you operate. “Local business pages have always features ratings and... Read More