Content marketing

Six tips to get your business ready for the holidays

The holiday season is already breathing down our collective necks. If you haven’t already come up with a marketing plan (or plans) to capitalize on the busy season, there’s still time—but you should act quickly. Here are some simple ideas that you can use to let your holiday spirit flow: Create a gift guide. With... Read More

Hat trick: how a hockey team used content marketing to triple success

When the Carolina Hurricanes broke a 10-year playoff drought this year, its social media team was along for the ride. By capitalizing on content marketing (and with a little help from their friends), the ‘Canes scored a social media hat trick: they increased their base, enhanced their reputation and earned a few extra bucks with... Read More

Content marketing trends for 2019

If there is one overriding trend for social media marketing in 2019, it will be the necessity to plan. Social media platforms are not new, obviously, and those who use them to establish or build their brand are experienced and purposeful. The days of throwing posts on to the proverbial wall to see what sticks... Read More

How to defend your brand

Without a doubt, we live in some peculiar times. As business owners, we are constantly building up, perfecting and defending our brand. It’s difficult enough to respond to critics, competition and any of the unusual slings and arrows hurled at your business every day. What do you do when you have to defend your brand... Read More

Five content marketing myths

Content marketing can be effective if you do it properly. Just like many other forms of advertising, publishing any content to a targeted online audience can be a hit-or-miss proposition. There are plenty of theories on what works and what doesn’t—and plenty of companies out there willing to charge you an arm and a leg... Read More