Are You Missing Out on High ROI Marketing with Text Messages?
Posted By: Sherrie Brindley
In today’s fast-paced world people are constantly on the move. PISTN’s text messaging feature offers businesses a surefire means of connecting with their customers quickly and efficiently. Text messages have exceptionally high open rates compared to other forms of communication. According to a study by Mobile Marketing Watch, text messages boast a 98% open rate,... Read More
New Products Unveiled at the February Tuffy Dealers meeting!
Posted By: Sherrie Brindley
Join Us at the Tuffy Dealers meeting in February for First Look at PISTn’s Newest Products In the ever-evolving world of technology, staying ahead of the curve is crucial. PISTn is set to unveil its latest products at the upcoming Tuffy Dealers meeting in February. Why Attend the Tuffy Show in February? The Tuffy Dealers... Read More
Reminder: Update Your Holiday Business Hours Online
Posted By: Sherrie Brindley
Quick Reminder! With the holidays approaching it is a good time to take a moment and post any changes to your normal business hours on your website and local listings (Google, Yelp, etc.). Updating your website and your Google Business Listing is a simple yet impactful way to communicate your holiday schedule with your clientele.... Read More
4 Strategies to Expand Your Email List and Increase Revenue
Posted By: Sherrie Brindley
Communicating with your customers builds lasting relationships and drives repeat business — so text and email marketing can be a game-changer for a small business. Collecting email addresses and text messaging sign-ups is an essential step for local businesses looking to enhance their marketing efforts. Our data, collected from working with hundreds of businesses across... Read More
Are Facebook Ads Still Relevant to Small Businesses?
Posted By: Sherrie Brindley
Maximizing a small business advertising budget is always challenging task. With new platforms trending on a regular basis, should organizations stick with familiar sites such as Facebook or try exciting upstarts? That largely depends on whether Facebook ads are still relevant to small businesses. Are Facebook Ads Right for Your Business? Studies show that potential... Read More
Get Ready for Fall 2023 Marketing
Posted By: Sherrie Brindley
As we approach the fall 2023 season, it’s time to review your marketing plans for opportunities to attract and engage your target audience. Start with the basics. Add the colors and themes of fall in your marketing materials; orange, red, yellow, and rustic browns. Incorporate images of falling leaves, pumpkins, and cozy sweaters to create... Read More
AIs Impact on Digital Marketing Strategy
Posted By: Sherrie Brindley
With Chat GPT making headlines for months, it’s clear that AI is starting to offer real utility to its users. While machine learning and AI have been around for years, it’s more accessible and more valuable than ever before. PISTn is closely watching the trends to see how AI may help marketers connect with their... Read More
Back to the Basics with CRM and Reputation Management
Posted By: Scotty Spielman
No matter where you are in the business world—just starting, just catching your stride or a long-time veteran—you won’t get any further without loyal customers who trust you. To build up that foundation of trust and to improve on it you need feedback from your customers, old and new. You need a viable Customer Relationship... Read More
Keep Customers Coming Back with a Birthday Club
Posted By: Sherrie Brindley
Bring Customers Back Year After Year with a Birthday Club Everyone loves to be celebrated on their special day. The PISTn birthday club feature, included with your PISTn website system, makes it easy to show your customers how much you value them. The best part is, while you are treating your customers to a small... Read More
Getting the Most from Your PISTn Website System: Birthday Club & Register to Win Features
Posted By: Sherrie Brindley
Getting the Most from Your PISTn Website System: Birthday Club & Register to Win Features Are you getting the most out of your Pistn website system? One of the most powerful tools included in your PISTn Website System is the monthly email marketing that automatically goes out to your customers. There is just one catch... Read More
How to Establish Authority For Yourself and Your Business
Posted By: Sherrie Brindley
When the public trusts your voice or the voice of your business you are an authority in your field. It is essential to be the voice that people trust and turn to, for information, news or educated opinions, but there is a cacophony of voices competing to be heard in the online world. In order... Read More
Why Reputation Marketing Matters So Much to Local Businesses
Posted By: Sherrie Brindley
Reputation marketing is all about a company choosing how they want to be seen and taking steps to build that perception. You have a reputation. Your family, friends, neighbors, and even Facebook all have a perception of who you are. People may see you as empathetic, hard-working, or perhaps business-savvy. The same is true for... Read More
How to Optimize Your Business For Voice Searches
Posted By: Scotty Spielman
Optimize Your Business For Voice Searches “Hey Google….” How many times have you started a Google search that way? If you’re like the majority of Americans, the answer to that question is “more and more often.” Increasingly, U.S. consumers are turning to voice searches to find the services, products or answer to the questions they... Read More
How Are People Finding Your Business?
Posted By: Sherrie Brindley
Your Website is the Portal Whether you run an automotive business, locksmith, landscaping, or other professional services, you need people to find your business. Your website is the portal. When your phone rings or your email dings, it’s likely that the customer on the other end has found your business through your website. At least,... Read More
Borrow Ideas From Other Industries To Help Your Auto Service Shop
Posted By: Scotty Spielman
In the automotive service sector, for example, it’s not always easy to come up with a different kind of marketing idea that will bring new customers into your business and keep others loyal. Fortunately, automotive businesses aren’t the only type out there, and you can draw your inspiration from other businesses and industries. Many service-oriented... Read More
Why Building Loyalty with Your Customers Through Marketing Matters So Much
Posted By: Sherrie Brindley
Why Building Loyalty with Your Customers Through Marketing Matters So Much If you made a list of the most important assets that any business has, its customers would undoubtedly be right at the top. Your customer base, as it continues to grow and expand, will allow your business to do the same. These are more... Read More
A Big Thank You and A Few Words on Geofencing, Service Reminders and Smart CRM/OEM
Posted By: Sherrie Brindley
A BIG THANK YOU All of us here at PISTn want to send out a big thank you to all the Tuffy dealers that attended our Breakout sessions at the Tuffy Conference in Florida this year. We enjoyed visiting with everyone who stopped by our Trade Show booth as well. Our first breakout was standing... Read More
“Your News” Articles: Are You Making the Most of Your Website?
Posted By: Sherrie Brindley
Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More
The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page
Posted By: Sherrie Brindley
The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More
Posted By: Sherrie Brindley
Is Your Business the Best? You can be the very best in your industry; use the highest quality products and provide exceptional customer service to every client, but does all of that matter at all if your Google Reviews don’t show it? There is a saying in Digital Marketing that Google is King (and Facebook... Read More