Customer engagement

Mistakes to avoid with your auto shop’s website

Your website is the online anchor of your business and it may be the first thing your customers or potential customers see. With all the free tools out there, it’s relatively easy to design your own, but it’s also relatively easy to make some mistakes along the way. Here are a few common errors to... Read More

What to include in your auto shop blog

Maintaining a blog is one of the best things you can do for your business. Blogs are easy to create and maintain and relatively inexpensive—with sites like WordPress or Blogger, you can get started for free—and they will help you reach new customers through improved search engine rankings and general word of mouth. The concept... Read More

How auto shops use Twitter (and how you can do it better)

There are several ways you can use Twitter to attract and keep customers, improve your bottom line and make your other social media feeds and advertising dollars work more efficiently for you. You certainly don’t want to use Twitter as a base for your social media advertising or presence—you need your own website, Facebook page,... Read More

Six customer retention strategies

Ben Franklin once said: A penny saved is a penny earned. The same applies to customer: keeping them is just like earning them. You know how important customer retention is, but here are a few things to consider: According to the Harvard Business School, increasing customer retention rates by five percent increases profits by 25... Read More

Quick tips to grow your customer email list

Business is competitive today. In order to reach potential customers and build a relationship, you’ll have to meet them where they’re at. More often than not, that’s the internet. More than 82 percent of consumers surf the Internet looking for goods and services and a few quick tips will help you get their attention, no... Read More

Five types of social media posts that will boost engagement

With ongoing changes to the Facebook algorithm resulting in fewer and fewer of your friends and fans seeing your content, it’s more important than ever to increase your own organic reach Paying to boost ads is the way the market is going, but you don’t need to do that every day—or even every week. There... Read More

Have your employees help grow your email database

There are more than four billion email addresses world wide, and chances are your customers own some of them. That’s just one reason to build and maintain a quality email marketing list. Remember, it is also the most effective form of marketing and, at a time with unpredictable Facebook algorithm changes and tweaks to the... Read More