Websites

Why All Websites are Not Created Equal

Why All Websites are Not Created Equal Professional website design offers you a range of conveniences and features that you simply can’t get from every provider. If you’re a business owner, you shouldn’t try to build your own business website. Even some “professional” website creators may not have the specialty knowledge of your industry. It... Read More

How Are People Finding Your Business?

Your Website is the Portal Whether you run an automotive business, locksmith, landscaping, or other professional services, you need people to find your business. Your website is the portal. When your phone rings or your email dings, it’s likely that the customer on the other end has found your business through your website. At least,... Read More

“Your News” Articles: Are You Making the Most of Your Website?

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

Why (And How) to Clear the Cache in Your Browser

Why (And How) to Clear the Cache in Your Browser What is the Cache, Anyway?  What is cache, anyway? In simplest terms, the cache just refers to data and files that are automatically stored on your computer each time you visit a website. There are many reasons to clear your browser cache every so often.... Read More

⛔ Scam Alert: Fake Domain Renewal Notices ⛔

The Scam: Fake Domain Renewal Notice We’ve received calls from several clients regarding “Domain Renewal Notice” letters they’ve received from a vague company claiming their domain name is up for renewal.  The letters request payment, usually $125 to $250. The letter reads as if the sender is the current registrar. In each case, the letters are fraudulent attempts... Read More

How to spot a web hosting scam

One of our clients recently received a letter in the mail that caused some concern. It was a notice of from a web-hosting company informing them that their domain name was about to expire and informing them that they would have to provide quick payment in order to keep it up and running on the... Read More

Google now lets businesses ‘keep it short!’

Anyone who has tried to have a text conversation with a teenager knows how dated full words and complete sentences are. It’s possible that Google is following this trend. Google now allows verified businesses to create a short url or custom name that will allow customers to find them faster. Now, once you create and... Read More

Eight things about your website that may irritate customers

Your website is the foundation of your online presence. It is the main place you will direct customers to, either though your online advertising or your social media feeds. Of course, you want it to be engaging, concise and informative. The last thing you want is for it to irritate potential customers. Here are eight... Read More

How to give your website a spring tune up

The ice, snow, sleet, hail, frost and other assorted winter ills are grudgingly giving way and soon the world will be born anew. As you’re taking stock of the changes that are going on in the world and thinking of attracting new customers just now emerging from the long hibernation of winter, it’s a good... Read More

Google speed update: is your site fast enough?

We have long talked about how important it is to have a mobile-friendly web site for your business. Consumers are more and more embracing mobile technology. Now more than 80 percent of consumers own a smart phone and the majority of them use it to search for goods and services they need. This summer, not... Read More

Not a director? No problem! Videos made easy

In the days of decreasing organic reach, video might be your ace in the hole. Videos tend to get more engagement and will therefore make it into more of your customers’ newsfeeds than other, more static content. That’s increasingly important after the so-called ‘Facebook Zero’ announcement, in which the social media giant explained that content... Read More

FIve ways to get additional traffic to your website

Your web site won’t do you much good if nobody sees it. There are ways to promote it, of course, through advertising venues like Google Adwords, Facebook—and virtually every other social media platform out there, as well. If you’re just starting out, however, or if you have a very limited budget, there are some things... Read More

Commonly misused business terms

We’ve often said that if your customers don’t trust you with the little things, they won’t trust you with the big things—like giving you their business. Proper word choice is one of those “little things.” If you’re positioning yourself as an expert in a field of service, your task will be more difficult if you... Read More

Six mistakes that will make your website look unprofessional

You don’t have to be a scientist to avoid these unprofessional mistakes. You never get a second chance to make a first impression. It’s true in life, it’s (mostly) true in business and it’s true on the internet. As a small business owner, you can’t afford to make the mistakes that might drive away potential... Read More

How to write effective Calls to Action

Having an online presence or social media business page is just the first step in the process. When customers find you, either through a google search, by following a Facebook ad or some other means, what do you want them to do? That’s your call to action: essentially the purpose of your online efforts. It’s... Read More

Is your website mobile enough for 2017?

If you’re still planning your marketing strategy for 2017, make sure you answer a simple question, first. Are you mobile enough? Mobile internet users have outpaced desktop users for more than two years, now and trend will only increase this year. That means more and more people will be using their smart phones and tablets... Read More

How to tell if your website is mobile-friendly

Make sure your website is mobile-friendly, or it’ll hurt your Search Engine rankings. It’s more important than ever to have a web site that is mobile friendly. Smart phone use is on the rise and more and more people are browsing the web from them as well as from other mobile devices. In fact, mobile... Read More

Websites and social media: How to find the right blend

Online marketing and internet searches mean there are more ways for you to promote your business and get noticed than ever before. Obviously, the more different channels you use, the more effective you will be in finding and attracting new customers and engaging with and keeping your existing ones. Studies have shown that more than... Read More

The five components of a healthy web site

We live in a fast-paced world, with dozens of things competing for our attention at all times. The prevalence of social media and the ever-increasing speed of the internet—along with the ever-dwindling attention span of most people—means you don’t have very long to attract and keep the attention of customers and potential customers. In fact,... Read More

Mistakes to avoid with your auto shop’s website

Your website is the online anchor of your business and it may be the first thing your customers or potential customers see. With all the free tools out there, it’s relatively easy to design your own, but it’s also relatively easy to make some mistakes along the way. Here are a few common errors to... Read More