EMAIL MARKETING: A CASE STUDY

September 01, 2020

Posted By: Sherrie Brindley

EMAIL MARKETING: A CASE STUDY Earlier this year, as the Coronavirus swept through the country, small businesses discovered that the ability to communicate sudden changes to customers quickly is a vital — and often overlooked — part of a marketing plan. In mid-March, clients started calling PISTN for help with emails to let customers know... Read More

Responding to Reviews 101

June 19, 2020

Posted By: Sherrie Brindley

RESPONDING TO REVIEWS 101 No matter what industry you’re in, online reviews can directly impact your business. Positive customer reviews can amplify your marketing efforts; but all of the marketing dollars in the world may not be enough to overcome a negative online presence. The only space on the internet where you can maintain 100%... Read More

Quick Tip for Growing Your Facebook Audience [FREE]

April 27, 2020

Posted By: Sherrie Brindley

A Quick Tip for Getting More Likes on Your Facebook Business Page One way to keep your customers engaged with your business is to post photos and updates on Facebook. But, if you want your customers to see your posts they have to “Like” your page (or you have to pay for advertising.) In the... Read More

CORONAVIRUS RESPONSE: 6 Recommendations for Small Businesses Deemed “Essential”

March 25, 2020

Posted By: Sherrie Brindley

(4 Minute Read) In this unprecedented time of “Stay at Home” and “Shelter In Place” orders across the country in response to the Coronavirus and Covid-19, our small business clients have been contacting us asking how they can best respond. This blog post will address our 6 best recommendations for small businesses that have been... Read More

How KFC used humor to respond to a PR crisis–and won the day

March 31, 2018

Posted By: Scotty Spielman

For business owners, there’s nothing worse that running out of the one thing your customers are seeking from you. An oil change shop running out of oil, a tire shop running out of tires (all of them) or a chicken restaurant running out of chicken. That’s exactly what happened recently, when a change in suppliers... Read More

Use your social media feeds to improve customer service

August 02, 2017

Posted By: Scotty Spielman

Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More

Four ways social media can help your CRM

April 01, 2017

Posted By: Scotty Spielman

Marketing with social media is effective because it can help build or strengthen your connections with existing customers. Used properly, it can enhance your Customer Relationship Management (CRM) results and build a solid, loyal customer base. There are plenty of reasons to improve your CRM, of course. The biggest is the cost factor. According to... Read More

Digital marketing trend for 2017: Permission Marketing

January 07, 2017

Posted By: Scotty Spielman

When it comes to marketing in 2017, one early trend is becoming clear: if you want attention, you’re going to have to earn it. That’s particularly true in the digital world, where more and more people are hanging out and advertisements are increasingly getting ignored. Banner ad click-through rates continue to decline, your organic reach... Read More

4 ways to improve your CRM

November 30, 2016

Posted By: Scotty Spielman

No matter where you are in the business world—just starting, just catching your stride or a long-time veteran—you won’t get any further without loyal customers who trust you. To build up that foundation and to improve on it you need feedback from your customers, old and new. You need a viable Customer Relationship Management (CRM) strategy—or a... Read More

5 customer retention strategies

October 01, 2016

Posted By: Scotty Spielman

Customer retention is an important part of maintaining a healthy business. It’s cheaper to keep customers than to attract new ones, and the longer a customer stays with you, the more likely he or she will be to bring other consumers to your doorstep or your web site. In fact, Harvard Business Review reports that... Read More

How to humanize your brand

September 04, 2016

Posted By: Scotty Spielman

You’ll have more success if you treat your customers like friends, not dollars. It’s not enough to have a lot of friends or followers subscribe to your social media channels. The number may look comforting and you may be able to brag about it, but what you’re really looking for, as a business, is the quality of... Read More