Why Reputation Marketing Matters So Much to Local Businesses

September 16, 2022

Posted By: Sherrie Brindley

Reputation marketing is all about a company choosing how they want to be seen and taking steps to build that perception. You have a reputation. Your family, friends, neighbors, and even Facebook all have a perception of who you are. People may see you as empathetic, hard-working, or  perhaps business-savvy. The same is true for... Read More

Why Use SMS Texting with Email Marketing?

August 19, 2022

Posted By: Sherrie Brindley

Why Use SMS Texting with Email Marketing? Keep your customers motivated, and continually attract new ones, by combining the two most direct communication methods in your marketing toolbox—email and text marketing. Undivided attention is hard to come by these days, but texts and email get your messages through in a memorable, activating way. Provided that... Read More

Borrow Ideas From Other Industries To Help Your Auto Service Shop

June 29, 2022

Posted By: Scotty Spielman

In the automotive service sector, for example, it’s not always easy to come up with a different kind of marketing idea that will bring new customers into your business and keep others loyal. Fortunately, automotive businesses aren’t the only type out there, and you can draw your inspiration from other businesses and industries. Many service-oriented... Read More

Why Building Loyalty with Your Customers Through Marketing Matters So Much

May 20, 2022

Posted By: Sherrie Brindley

Why Building Loyalty with Your Customers Through Marketing Matters So Much If you made a list of the most important assets that any business has, its customers would undoubtedly be right at the top. Your customer base, as it continues to grow and expand, will allow your business to do the same. These are more... Read More

Why is text marketing so important?

May 12, 2022

Posted By: Scotty Spielman

Text Message Marketing Short message service (SMS) or text message marketing has advantages over other types of direct marketing. It’s fast, it’s cheap and it’s effective. It also encourages interaction between your brand and your consumers and, for that reason alone, it’s increasing in popularity. In the US, over 77% of the entire population owns... Read More

A Big Thank You and A Few Words on Geofencing, Service Reminders and Smart CRM/OEM

March 15, 2022

Posted By: Sherrie Brindley

A BIG THANK YOU All of us here at PISTn want to send out a big thank you to all the Tuffy dealers that attended our Breakout sessions at the Tuffy Conference in Florida this year. We enjoyed visiting with everyone who stopped by our Trade Show booth as well. Our first breakout was standing... Read More

HOW ROBUST IS YOUR EMAIL MARKETING?

February 18, 2022

Posted By: Sherrie Brindley

HOW ROBUST IS YOUR EMAIL MARKETING? In early 2020, as the Coronavirus swept through the country, small businesses discovered that the ability to inform customers of sudden changes to operations is a vital — and often overlooked — part of a marketing plan. During that time, clients started calling PISTN for help with emails to... Read More

“Your News” Articles: Are You Making the Most of Your Website?

January 03, 2022

Posted By: Sherrie Brindley

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

January 01, 2022

Posted By: Sherrie Brindley

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More

4 Reasons to Use Memes in Your Digital Marketing

November 19, 2021

Posted By: Sherrie Brindley

4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More

Why Reputation Management Matters for Small Businesses

October 26, 2021

Posted By: Sherrie Brindley

Why Reputation Management Matters for Small Businesses Traditionally, small businesses only needed to establish a good local reputation to succeed. Maintaining a reputation typically involves attracting locals and developing good relationships with them. Then, people would patronize a shop based on the recommendations of friends and neighbors. Nowadays, those endorsements are widely made online. All... Read More

Responding to Reviews 101

June 19, 2020

Posted By: Sherrie Brindley

RESPONDING TO REVIEWS 101 No matter what industry you’re in, online reviews can directly impact your business. Positive customer reviews can amplify your marketing efforts; but all of the marketing dollars in the world may not be enough to overcome a negative online presence. The only space on the internet where you can maintain 100%... Read More

Quick Tip for Growing Your Facebook Audience [FREE]

April 27, 2020

Posted By: Sherrie Brindley

A Quick Tip for Getting More Likes on Your Facebook Business Page One way to keep your customers engaged with your business is to post photos and updates on Facebook. But, if you want your customers to see your posts they have to “Like” your page (or you have to pay for advertising.) In the... Read More

CORONAVIRUS RESPONSE: 6 Recommendations for Small Businesses Deemed “Essential”

March 25, 2020

Posted By: Sherrie Brindley

(4 Minute Read) In this unprecedented time of “Stay at Home” and “Shelter In Place” orders across the country in response to the Coronavirus and Covid-19, our small business clients have been contacting us asking how they can best respond. This blog post will address our 6 best recommendations for small businesses that have been... Read More

How important is ‘drive-by’ web traffic?

October 01, 2019

Posted By: Scotty Spielman

By now, you’ve established your business on the world wide web through a website, various social media channels and through search engine optimization. What’s the best way to turn all that digital space into new customers? Pay attention, according to Kevin Steeland, CEO of PISTn Marketing. “To me, one of the number one things that... Read More

How to handle a social media crisis

April 03, 2019

Posted By: Scotty Spielman

Into every social media platform, a crisis will fall. It’s inevitable, with human nature the way it is, the relative anonymity of the Internet and the ever-present trolls lurking to pounce on any mistake or perceived sleight. In fact it’s difficult to turn on the television or scroll through someone’s social media feed without hearing... Read More

The best tools for monitoring your social media

February 03, 2019

Posted By: Scotty Spielman

It’s only natural to wonder what people are saying about your business. With so many social media channels and review sites available, chances are, if you’ve interacted with a customer, they have something to say about it. Just like with person-to-person conversations, these will happen whether you’re aware of them or not. Given how quickly... Read More