The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to reach their full potential. Many look and feel like afterthoughts.  Others simply appear abandoned. The best Facebook business pages provide a seamless blend of personal-but-professional tone while engaging their audience in positive ways. Here's what you need to know about establishing a personal-but-professional voice on your Facebook business page.

Speak to Your Target Audience

Your target audience is composed of consumers most likely to be interested in your products or services. The content on your Facebook business page should speak directly to them. For instance, if your company sells sporting equipment or clothing, your target audience will be active adults who are interested in physical fitness. If your company sells baby cribs and toddler furniture, your target audience will be young parents who want quality items for their children. For an oil change shop it's personal automobile owners and fleet managers.

Update Frequently

Frequent updates let those who've recently come across your Facebook business page know that you're still active. Strong posting habits help keep your target audience interested and engaged, while showcasing your commitment to your business.

Allow Audience Engagement

Some business pages have commenting turned off, which is a mistake because it doesn't allow for audience engagement. When consumers respond to posts on your business page, it increases their personal sense of engagement with your brand. It also has the potential to draw those on their friends list into the conversation.

Make It Interesting with Storytelling

Storytelling provides an effective way to get people interested in your products or services. A good brand narrative helps build a loyal community of followers and attract new users. Storytelling is typically the most difficult part of social media marketing for business owners. One way to infuse storytelling into your Facebook business page is to post behind-the-scenes content. This can be anything from photos of employee celebrations, community service days, or company sporting events.

Business owners may not have the time to cultivate an effective social media marketing campaign. Delegating the management of Facebook business pages to support staff can produce uneven results. That's why we're here. Please feel free to contact our expert digital marketers for help getting the most from your Facebook and other social media platforms.