10 Tips For Improving your Local Search Engine Ranking

August 30, 2022

Posted By: Sherrie Brindley

Improving your Local Search Engine Ranking is a worthy and achievable digital marketing goal for your business. You want your business to appear when customers in your neighborhood are looking for your services. Fortunately, there are actions you can take to boost your chances. Back in 2015, Google started gearing searches toward mobile users in... Read More

Why Use SMS Texting with Email Marketing?

August 19, 2022

Posted By: Sherrie Brindley

Why Use SMS Texting with Email Marketing? Keep your customers motivated, and continually attract new ones, by combining the two most direct communication methods in your marketing toolbox—email and text marketing. Undivided attention is hard to come by these days, but texts and email get your messages through in a memorable, activating way. Provided that... Read More

How Are People Finding Your Business?

July 12, 2022

Posted By: Sherrie Brindley

Your Website is the Portal Whether you run an automotive business, locksmith, landscaping, or other professional services, you need people to find your business. Your website is the portal. When your phone rings or your email dings, it’s likely that the customer on the other end has found your business through your website. At least,... Read More

Why SEO Is More Important Than Ever Since the Pandemic

June 12, 2022

Posted By: Sherrie Brindley

Why SEO Is More Important Than Ever Since the Pandemic While most business owners know that Search Engine Optimization (SEO) is important, since 2020 it has become more crucial to your success than ever. When the pandemic began, there was a seismic shift on the Internet when it comes to buying. Consumer priorities changed overnight,... Read More

Why Building Loyalty with Your Customers Through Marketing Matters So Much

May 20, 2022

Posted By: Sherrie Brindley

Why Building Loyalty with Your Customers Through Marketing Matters So Much If you made a list of the most important assets that any business has, its customers would undoubtedly be right at the top. Your customer base, as it continues to grow and expand, will allow your business to do the same. These are more... Read More

Digital Marketing Trends We’re Watching in 2022

April 01, 2022

Posted By: Sherrie Brindley

Digital Marketing Trends We’re Watching in 2022 One of the most important things to understand about digital marketing is that it is constantly changing. The Internet of the 1990s is barely recognizable compared to the fast-paced digital world we’re living in now. That’s why it’s crucial to understand the biggest digital marketing trends of the... Read More

HOW ROBUST IS YOUR EMAIL MARKETING?

February 18, 2022

Posted By: Sherrie Brindley

HOW ROBUST IS YOUR EMAIL MARKETING? In early 2020, as the Coronavirus swept through the country, small businesses discovered that the ability to inform customers of sudden changes to operations is a vital — and often overlooked — part of a marketing plan. During that time, clients started calling PISTN for help with emails to... Read More

“Your News” Articles: Are You Making the Most of Your Website?

January 03, 2022

Posted By: Sherrie Brindley

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

January 01, 2022

Posted By: Sherrie Brindley

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More

Take Control of Your Business Listings

December 01, 2021

Posted By: Sherrie Brindley

WHAT IS BUSINESS LISTING MANAGEMENT? Business Listing Management means taking control of the facts about your business across 150+ digital services globally.  Properly done, Business Listing Managment ensures consumers find accurate information about your business — no matter where they search. So, your business appears to customers in your neighborhood that are looking for your... Read More

Get a Competitive Edge Against Car Dealerships

November 03, 2021

Posted By: Sherrie Brindley

MANUFACTURER RECOMMENDED MAINTENANCE REMINDERS = INCREASED PROFITS Don’t let the Dealership Service Centers get the upper hand on building trust, loyalty, brand and profits by being the only ones promoting OEM Manufacturer Recommended service to your customers. Get a competitive edge against car dealerships by demonstrating your expertise in vehicle specific manufacturer recommended maintenance. With... Read More

Why Reputation Management Matters for Small Businesses

October 26, 2021

Posted By: Sherrie Brindley

Why Reputation Management Matters for Small Businesses Traditionally, small businesses only needed to establish a good local reputation to succeed. Maintaining a reputation typically involves attracting locals and developing good relationships with them. Then, people would patronize a shop based on the recommendations of friends and neighbors. Nowadays, those endorsements are widely made online. All... Read More

Is Your Company Leveraging Tik Tok Social Media Marketing?

September 13, 2021

Posted By: Sherrie Brindley

Is Your Company Leveraging Tik Tok Social Media Marketing? As social media marketing continues to evolve, businesses are looking for more ways to reach their target audience. Enter Tik Tok. Once considered an app for tweens and teens, Tik Tok is now the 6th most-used social network with 689 million users. Businesses both large and... Read More

What Are You Really Selling?

April 26, 2021

Posted By: Sherrie Brindley

What Are You Really Selling? How can you position your shop to the most desired, most preferred shop in your market? Your marketing plan probably includes things like a website, postcards, text messages, and emails featuring information about your business and maybe some offers or coupons to entice clients in the door. These things are... Read More

Are You Hitting All of the Basics?

March 22, 2021

Posted By: Sherrie Brindley

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

2021: Looking Ahead

December 11, 2020

Posted By: Sherrie Brindley

2021: Looking Ahead Planning for next year’s goals may seem pointless after a year when so many of our plans have been completely canceled. It’s been a tough year in many ways but it hasn’t all been bad. These pauses to our normal activities can provide a chance for innovation. This was a year of... Read More

⛔ Scam Alert: Fake Domain Renewal Notices ⛔

November 02, 2020

Posted By: Sherrie Brindley

The Scam: Fake Domain Renewal Notice We’ve received calls from several clients regarding “Domain Renewal Notice” letters they’ve received from a vague company claiming their domain name is up for renewal.  The letters request payment, usually $125 to $250. The letter reads as if the sender is the current registrar. In each case, the letters are fraudulent attempts... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

October 15, 2020

Posted By: Sherrie Brindley

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More