Are Google searches rigged?

September 01, 2018

Posted By: Scotty Spielman

Are Google search results rigged against you? The obvious answer to this question is ‘no,’ but many people are still asking it after President Donald Trump’s latest unsubstantiated claim. For those that missed it, the president recently called Google’s search results “rigged,” in a tweet, claiming that searches of “Trump news” only showed reporting by... Read More

7 Simple rules of email etiquette

July 29, 2018

Posted By: Scotty Spielman

When you’re asking for your customer’s attention, you have to do it in the right way. That goes with any kind of solicitation and it is particularly true with marketing email. Email can get a bad rap because there’s a tendency to overuse it, but it’s still one of the best ways to get your... Read More

Facebook adds Stories Archive feature

July 06, 2018

Posted By: Scotty Spielman

Facebook stories may be around for a while, after all. The feature, launched by Facebook in Ireland in 2017, was designed to compete with Instagram or Snapchat. It essentially allowed users to add photos and videos to a story for their friends to tap through. Like with Instagram or Snapchat, there are different effects you... Read More

Email marketing trends for 2018

July 05, 2018

Posted By: Scotty Spielman

There have been many changes in digital marketing trends through the years, and email marketing is no different. Email marketing is still one of the preferred ways for marketers to get their messages to consumers—it remains the best way to ensure your message gets exactly where you want it to go at the exact time... Read More

Three ways to increase Facebook engagement

June 30, 2018

Posted By: Scotty Spielman

It’s difficult to run a Facebook business page these days—or at least an active one. Organic reach has been dropping steadily for several years, and Facebook is continually altering its algorithm to place more emphasis—and show more users—content from their friends, family and outer circle. That’s understandable, given that it was created to be a... Read More

It’s beginning to look a lot like…Christmas?

June 07, 2018

Posted By: Scotty Spielman

We know what you’re thinking. Please! I’ve barely warmed up! I can’t be thinking about Christmas! True, the year is barely six months old and, while we don’t want to hasten its departure any more than the next full-service marketing firm, it’s time to start thinking about your holiday marketing campaign—or, at the very least,... Read More

Facebook pushes for ‘safe, civil’ advertising

May 03, 2018

Posted By: Scotty Spielman

We live in an increasingly divisive world. You can’t turn on the television, open a newspaper or listen to the radio without hearing one group of people yelling at or complaining about another. The Internet, particularly most social media channels, can be a combination of all of the above, bringing news, entertainment, culture and politics into... Read More

Five content marketing myths

April 07, 2018

Posted By: Scotty Spielman

Content marketing can be effective if you do it properly. Just like many other forms of advertising, publishing any content to a targeted online audience can be a hit-or-miss proposition. There are plenty of theories on what works and what doesn’t—and plenty of companies out there willing to charge you an arm and a leg... Read More

How KFC used humor to respond to a PR crisis–and won the day

March 31, 2018

Posted By: Scotty Spielman

For business owners, there’s nothing worse that running out of the one thing your customers are seeking from you. An oil change shop running out of oil, a tire shop running out of tires (all of them) or a chicken restaurant running out of chicken. That’s exactly what happened recently, when a change in suppliers... Read More

Top blog sharing tools

March 03, 2018

Posted By: Scotty Spielman

A blog is still a great way to spread the word about your business, share your knowledge with a potential customer base and provide evergreen content for your social media channels. There are several apps out there that will help you share your blogs in different ways, allowing you to reach new people and expand... Read More

SEO hits and myths

March 02, 2018

Posted By: Scotty Spielman

If you’re relying on Search Engine Optimization (SEO) to draw customers to your business web site, chances are you’re using outdated information. The SEO world is constantly changing, for one thing, and it’s difficult for even experts in the field to keep up with it. Also, if you’re continuing to avoid putting money into your... Read More

Stop searching: Google Adwords is your best bet

February 09, 2018

Posted By: Scotty Spielman

The advertising world has changed dramatically in the recent years and Google AdWords is one of the digital marketing options that is fueling this change. Google commands 77 percent of search engine traffic, followed by Bing—which gets only 7 percent of search engine traffic. That’s why spending your advertising dollars on Google AdWords is a... Read More