Facebook has unveiled another change that can help marketers managetheir business pages more effectively and efficiently.
The Business Asset Group feature will allow businesses to better organize and manage their social media pages. The feature will help business owners distribute the load of social media marketing, which can be a 24/7 operation.
“To support our businesses and agencies using Business Manager, we’re launching a new feature called business asset groups that empowers users to assign permissions seamlessly,” Facebook said in the announcement.”
The Business Asset Group feature allows you to organize your business assets, including Facebook Pages, ad accounts and other features by region and assign them to a group of employees. You’ll be able to group your assets based on how your business is structured and how it operates, by brands or service lines, agency or region.
This is particularly handy if you manage a chain or businesses, like auto repair shops, and want each to have their own voice within the consistency of your brand. You can assign the regional Facebook Pages, ad accounts and catalogs to the team that operates out of that region.
In the past, admins had to assign user permissions individually; now it can be done in bulk. It offers more opportunity for your employees to shine and gives you additional oversight into who is able to do what.
The feature is not yet available to everyone. When it is, it is fairly simple to use. Here are the steps: