Email marketing is not dead: tips for 2016

March 25, 2016

Posted By: Scotty Spielman

Do you remember in 2015 when all the marketing experts said email marketing was dead? Neither do we. Although there were some published reports that declared the time of email marketing was ending, that didn’t prove to be the case. In fact, email marketing increased slightly last year, according to some industry experts. About 74 percent of... Read More

How to get more traffic to your blog

March 24, 2016

Posted By: Scotty Spielman

Maintaining a blog can be a beneficial thing for your business. It allows you to show your expertise, offer some free advice to your customers and, sometimes, have a little fun. As a marketing tool, it is often the cherry on top of your message—if you use it correctly, that is. It can show the... Read More

How to grow your Facebook organic reach

December 28, 2015

Posted By: Scotty Spielman

If you’re not getting the kind of engagement you’d like with your Facebook page, it’s possible that not many of your followers are seeing it. It’s more than possible, in fact—it’s probable. The reach of your Facebook page has most likely been decreasing no matter what you do. That’s by design. As Facebook relies more... Read More

The five components of a healthy web site

November 04, 2015

Posted By: Scotty Spielman

We live in a fast-paced world, with dozens of things competing for our attention at all times. The prevalence of social media and the ever-increasing speed of the internet—along with the ever-dwindling attention span of most people—means you don’t have very long to attract and keep the attention of customers and potential customers. In fact,... Read More

Avoid these email marketing mistakes

October 02, 2015

Posted By: Scotty Spielman

Today, personalized marketing is more important than ever. There are so many ways businesses are trying to attract the attention of customers—and so many different ways to do it—that the personal touch will go a long way toward elevating your shop above the rest. Email is a tried and true way for business owners to... Read More

What to include in your auto shop blog

July 30, 2015

Posted By: Scotty Spielman

Maintaining a blog is one of the best things you can do for your business. Blogs are easy to create and maintain and relatively inexpensive—with sites like WordPress or Blogger, you can get started for free—and they will help you reach new customers through improved search engine rankings and general word of mouth. The concept... Read More