5 tips for mobile web sites

September 03, 2017

Posted By: Scotty Spielman

By now, you know the statistics favor businesses with mobile friendly websites. More than 80 percent of consumers have a smart phone and they use it as their primary access to the Internet—particularly when they are out searching for a business or service. You know your website has to be mobile-friendly, but how hard is... Read More

Facebook fights fake news–and what that means for you

August 31, 2017

Posted By: Scotty Spielman

Facebook is taking steps to combat the spread of fake news and to create a more-informed user base In a blog post this week, the social media giant announced that it would no longer allow pages that repeatedly share fake news stories to advertise. “We’ve found instances of Pages using Facebook ads to build their... Read More

How to master integrated marketing

August 03, 2017

Posted By: Scotty Spielman

You have to be able to navigate several channels if you want to market your business efficiently in the digital world. Traditional advertising, social media, direct mail, email, texts or video blogs—no one vehicle is enough for today’s busy consumer. Besides that, your consumer base is as diverse as it has ever been, perhaps more,... Read More

Use your social media feeds to improve customer service

August 02, 2017

Posted By: Scotty Spielman

Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More

What Facebook’s latest change means for you

July 03, 2017

Posted By: Scotty Spielman

Facebook announced a change to its news feed algorithm today that will force marketers to keep on their toes if they want to their content seen. In order to reduce the number of low-quality links Facebook users see in their news feeds, the algorithm will allow Facebook to show more stories that users will find... Read More

Where to find photos for your social media posts

June 28, 2017

Posted By: Scotty Spielman

Good graphics will increase your engagement, no matter what platform they’re viewed on. It’s no secret that posts with graphics tend to get more attention than text-only messages. In fact, according to bufferapp.com, photographic posts get 39 percent more attention than text-only or even video posts. There are a number of reasons for this, and... Read More

Survey says: local, online reviews are crucial for your business

May 02, 2017

Posted By: Scotty Spielman

According to a recent study by brightlocal.com, online reviews are more important than ever and, when it comes to the origin of those reviews, the closer to your business, the better. Brightlocal has conducted the survey every year since 2010. Last year, they polled more than 1,050 individuals to get insight on how online reviews... Read More

5 easy steps to improving internet security

April 30, 2017

Posted By: Scotty Spielman

If you’re a business owner, it’s important to take information security seriously. As a small business owner in particular, you and your customers are at risk. About 43 percent of all cyber attacks target small businesses, according to smallbiztrends.com. Fortunately, there are several relatively easy—and cheap—steps you can take to protect your information and your... Read More

How to maintain brand consistency–and why you should

April 28, 2017

Posted By: Scotty Spielman

You may think your business isn’t big enough to be a “brand,” but you’re wrong. Any business, from the smallest mom-and-pop operation to a corporation like Coca Cola, is its own brand. A brand is defined as what people think about your business—the impression they get when they see or hear its name. It’s more... Read More

Four ways social media can help your CRM

April 01, 2017

Posted By: Scotty Spielman

Marketing with social media is effective because it can help build or strengthen your connections with existing customers. Used properly, it can enhance your Customer Relationship Management (CRM) results and build a solid, loyal customer base. There are plenty of reasons to improve your CRM, of course. The biggest is the cost factor. According to... Read More