Blog

How to write a ‘welcome’ marketing email

Email marketing is still one of the most successful forms of communicating with your customers. The algorithms never change; you don’t have to boost the post or otherwise spend to extend your reach–you have complete control over the content and the timing. You still have to make it compelling, which is why your initial email... Read More

Search Engine Optimization trends for 2019

When it comes to Search Engine Optimization (SEO) trends in 2019, think fast and mobile. Search engine algorithms tend to adapt to changes in the online marketplace and, more and more, that means more people moving toward mobile devices and faster networks. Here are a few SEO trends to expect this year: Mobile-first indexing. Google... Read More

The best tools for monitoring your social media

It’s only natural to wonder what people are saying about your business. With so many social media channels and review sites available, chances are, if you’ve interacted with a customer, they have something to say about it. Just like with person-to-person conversations, these will happen whether you’re aware of them or not. Given how quickly... Read More

Instagram apps that will help you tell your brand story

News broke recently that Facebook CEO Mark Zuckerberg planned to merge the social network’s messaging services — WhatsApp, Instagram and Facebook Messenger – came as a bit of a surprise and left marketers wondering what it meant for them. In the short term, it will not mean any change—these things would take time to happen—and... Read More

Content marketing trends for 2019

If there is one overriding trend for social media marketing in 2019, it will be the necessity to plan. Social media platforms are not new, obviously, and those who use them to establish or build their brand are experienced and purposeful. The days of throwing posts on to the proverbial wall to see what sticks... Read More

Looking back: Facebook changes in 2018

Last year was a year of turmoil for Facebook. The social media giant was forced to respond to several critical news stories alleging bias, misinformation campaigns as well as general concerns over user privacy and proprietary data. In the wake of growing customer backlash, Facebook made several changes to its business and advertising policies designed... Read More

Are you using the right platform?

With so many different social media platforms to choose from, it’s difficult to know the right one for your business. A study released by the Pew Research Center, this year can help you find your way. The study looked at social media use across all demographics–from age and ethnicity to income–to determine which platform was... Read More

How to help your business show up in Google’s Local Pack

In the vast world of cyberspace, there’s nothing more important to a business than keeping it local. When you advertise on any digital medium, you’re looking for customers near you. That also holds true when customers are searching for you—you want your business to be visible when customers are searching for your services. To do... Read More

How to master Messenger

As the digital age picks up speed, so has the expectations of your customers. Most people expect fast communications and nearly instant service, whether they’re asking a question or voicing a complaint and it’s up to you to provide it to them. More and more often, that means some form of messenger. As many as... Read More

Facebook helps provide Inspiration

It can be difficult to come up with great creative content for your Facebook advertising. Just because you own or operate a business, doesn’t mean you are a marketer or advertising guru. Fortunately, Facebook has tools to help get you started or show you how to improve. With its new Inspiration section, you can find... Read More

The benefits of Google My Business App

Whether or not you advertise your business, you still recognize how important Google is to attracting new customers. According to the search engine’s own statistics, one in three consumers who use its search feature is searching with local intent. That is, they have something in mind and they want to find it nearby, whether it’s... Read More

How to get reviews (without bribing your customers)

Customer reviews are vital to the success of your small business. The more you have, the better you’ll look, both in terms of the quality of service you provide and the loyalty of your customer base. Not only that, but they will lead to new customers and, hopefully, increased reviews. Consider that 90 percent of... Read More

How important is your email list?

Recent security issues with Facebook and other social media challenge present a double-edged sword for marketers. On the one hand, news that data had been compromised is a reminder of why it is important for businesses to own their communication platforms—as if dwindling organic reach figures and constantly-changing news feed algorithms weren’t enough. It also... Read More

Facebook page feature gives info on competitors

Efforts to promote transparency in advertising on Facebook have given business owners an additional tool to use to scope out the competition. You probably already know how important it is to do a competitive analysis of your business competition: you need to know how they are marketing themselves to consumers in order to do it... Read More

Facebook addresses recent security breach

Facebook announced recently that as many as 50 million users could have been hacked, user a feature that allowed the hackers to use Facebook access tokens and potentially get into their accounts. The problem, Facebook said, has been fixed and reported to the proper authorities and no malicious activity was found from any of the... Read More

Facebook business page redesign is on the way

Your Facebook business page may soon have a new look and new features. Facebook announced recently that they would be rolling out changes to the mobile versions of business pages to help consumers connect to the services and products they’re looking for. “Over 1.6 billion people around the world are connected to a small business... Read More

Facebook is changing ratings to recommendations

Facebook is changing the way people will review your business page. The social media giant is rolling out a plan to all business pages that would replace the rating system to recommendations in an attempt to generate more authentic information about the quality of business you operate. “Local business pages have always features ratings and... Read More

Are Google searches rigged?

Are Google search results rigged against you? The obvious answer to this question is ‘no,’ but many people are still asking it after President Donald Trump’s latest unsubstantiated claim. For those that missed it, the president recently called Google’s search results “rigged,” in a tweet, claiming that searches of “Trump news” only showed reporting by... Read More

Eight things about your website that may irritate customers

Your website is the foundation of your online presence. It is the main place you will direct customers to, either though your online advertising or your social media feeds. Of course, you want it to be engaging, concise and informative. The last thing you want is for it to irritate potential customers. Here are eight... Read More

Facebook adds features to Mobile Ads app

Facebook is now allowing user to create and modify their ads where their customers are: on mobile devices. The social media giant unveiled additional tools for its Ad Manager app recently, putting more flexibility, literally, into the hands of marketers. “As more and more business gets done on mobile, business owners and marketers need tools... Read More