Last year was a year of turmoil for Facebook. The social media giant was forced to respond to several critical news stories alleging bias, misinformation campaigns as well as general concerns over user privacy and proprietary data.
In the wake of growing customer backlash, Facebook made several changes to its business and advertising policies designed to protect users and advertisers alike.
Here is a list of the more important changes they made--and what it means for marketers, going forward.
Increased the information available to users and marketers. A new Info and Ads section was introduced to allow users to see what ads a company is running. It helps users see if they are being targeted for advertising, and it can help you see who your competitors are trying to reach.
Provided more information on Pages, to help users identify potential fake news sites.
Redesigned pages and changed ratings to recommendations to provide a more accurate depiction of the quality of businesses and services provided--putting an emphasis on the customer service you offer. It also makes it important to get customer reviews.