No matter what type of small business you own, chances are you can benefit from Search Engine Optimization (SEO). While competition may be fierce, SEO can give you a much-needed edge. Whether you rely on an SEO provider, like PISTn or handle the process yourself, you can experience an increase in customers, higher profits, and much more!

Keep reading to learn five more benefits of SEO for small business.

Search Engine Optimization for Small Business Digital Marketing

Creates a Trusted Online Experience

The internet can sometimes have a Wild West vibe. With cybercriminals and scammers at an all-time high, surfing the web can be risky. This is where SEO can help! If you can develop your site to appear on the first page of search results—better yet, the first position—then this proves you’re an authority on the topic. However, this isn’t always enough. It’s important to optimize your website to make it easy to navigate, resourceful, and spam-free.

Search Engine Optimization for Small Business Digital Marketing

SEO Gets You Targeted Traffic

SEO can help provide content and resources directed toward the right audience. If SEO tactics aren’t in place, your website may attract the wrong kind of people. This can lead to a number of issues, including poor conversion rates, weak search rankings, and lower sales. To bring in the perfect audience to your business, you’ll need to integrate the right keywords into your site. This is an integral part of search engine optimization.

Search Engine Optimization for Small Business Digital Marketing

Brings Customers to Your Business

Many small businesses struggle to bring customers to their website. While many different factors can play a role, sometimes your online exposure is to blame. If people have trouble finding your business online or can’t find something on your site, this can be a serious problem. SEO makes your organization appear after entering relevant search queries, helping to attract your target audience—ultimately leading to more sales!

Search Engine Optimization for Small Business Digital Marketing

SEO Provides Long-lasting Results

Unfortunately, some digital marketing tactics only provide short-term benefits. However, search engine optimization can lead to long-lasting results. Once you build up your website to appear high on search results, you could stay in that position for years. Just be sure to continuously make website updates and adjustments to ensure you remain in those high-ranking positions.

It’s Affordable

Another perk of SEO relates to cost. Compared to other digital marketing services, SEO can be much more affordable. In fact, you can do many SEO tasks yourself, although it may take some time. Another option is to hire an SEO specialist or digital marketing agency. While this is more expensive than doing these tasks on your own, these experts have professional experience and proven results.

If you’re a small business looking to boost sales, save money, and build a trusted online presence, give PISTn a call today!


Digital marketing is always evolving. It's gotten to the point where it can quickly become a full-time job. This is problematic if you already have a business to run. That's why it's important to find the right partner to meet your needs - PISTn can help you to achieve the highest return on investment possible.

To receive more information on the full list of PISTN's Digital Marketing Services, contact Kevin at 800-742-4511 ext. 101 or [email protected].