Customer Relationship Management

Are You Missing Out on High ROI Marketing with Text Messages?

In today’s fast-paced world people are constantly on the move. PISTN’s text messaging feature offers businesses a surefire means of connecting with their customers quickly and efficiently. Text messages have exceptionally high open rates compared to other forms of communication. According to a study by Mobile Marketing Watch, text messages boast a 98% open rate,... Read More

Reminder: Update Your Holiday Business Hours Online

Quick Reminder! With the holidays approaching it is a good time to take a moment and post any changes to your normal business hours on your website and local listings (Google, Yelp, etc.). Updating your website and your Google Business Listing is a simple yet impactful way to communicate your holiday schedule with your clientele.... Read More

4 Strategies to Expand Your Email List and Increase Revenue

Communicating with your customers builds lasting relationships and drives repeat business — so text and email marketing can be a game-changer for a small business. Collecting email addresses and text messaging sign-ups is an essential step for local businesses looking to enhance their marketing efforts. Our data, collected from working with hundreds of businesses across... Read More

Keep Customers Coming Back with a Birthday Club

Bring Customers Back Year After Year with a Birthday Club Everyone loves to be celebrated on their special day. The PISTn birthday club feature, included with your PISTn website system, makes it easy to show your customers how much you value them. The best part is, while you are treating your customers to a small... Read More

Getting the Most from Your PISTn Website System: Birthday Club & Register to Win Features

Getting the Most from Your PISTn Website System: Birthday Club & Register to Win Features Are you getting the most out of your Pistn website system? One of the most powerful tools included in your PISTn Website System is the monthly email marketing that automatically goes out to your customers. There is just one catch... Read More

How to Establish Authority For Yourself and Your Business

When the public trusts your voice or the voice of your business you are an authority in your field. It is essential to be the voice that people trust and turn to, for information, news or educated opinions, but there is a cacophony of voices competing to be heard in the online world. In order... Read More

Why Reputation Marketing Matters So Much to Local Businesses

Reputation marketing is all about a company choosing how they want to be seen and taking steps to build that perception. You have a reputation. Your family, friends, neighbors, and even Facebook all have a perception of who you are. People may see you as empathetic, hard-working, or  perhaps business-savvy. The same is true for... Read More

Why Use SMS Texting with Email Marketing?

Why Use SMS Texting with Email Marketing? Keep your customers motivated, and continually attract new ones, by combining the two most direct communication methods in your marketing toolbox—email and text marketing. Undivided attention is hard to come by these days, but texts and email get your messages through in a memorable, activating way. Provided that... Read More

Borrow Ideas From Other Industries To Help Your Auto Service Shop

In the automotive service sector, for example, it’s not always easy to come up with a different kind of marketing idea that will bring new customers into your business and keep others loyal. Fortunately, automotive businesses aren’t the only type out there, and you can draw your inspiration from other businesses and industries. Many service-oriented... Read More

Why Building Loyalty with Your Customers Through Marketing Matters So Much

Why Building Loyalty with Your Customers Through Marketing Matters So Much If you made a list of the most important assets that any business has, its customers would undoubtedly be right at the top. Your customer base, as it continues to grow and expand, will allow your business to do the same. These are more... Read More

Why is text marketing so important?

Text Message Marketing Short message service (SMS) or text message marketing has advantages over other types of direct marketing. It’s fast, it’s cheap and it’s effective. It also encourages interaction between your brand and your consumers and, for that reason alone, it’s increasing in popularity. In the US, over 77% of the entire population owns... Read More

A Big Thank You and A Few Words on Geofencing, Service Reminders and Smart CRM/OEM

A BIG THANK YOU All of us here at PISTn want to send out a big thank you to all the Tuffy dealers that attended our Breakout sessions at the Tuffy Conference in Florida this year. We enjoyed visiting with everyone who stopped by our Trade Show booth as well. Our first breakout was standing... Read More

HOW ROBUST IS YOUR EMAIL MARKETING?

HOW ROBUST IS YOUR EMAIL MARKETING? In early 2020, as the Coronavirus swept through the country, small businesses discovered that the ability to inform customers of sudden changes to operations is a vital — and often overlooked — part of a marketing plan. During that time, clients started calling PISTN for help with emails to... Read More

A Bad Rep Can Cause Hiring Woes

A Bad Rep Can Cause Hiring Woes If your business has a bad reputation, you already know it will cost you lost sales and new customers. It could have another affect, too, that will also hurt your bottom line: it could make it more difficult for you to hire qualified people. If you’re having a... Read More

“Your News” Articles: Are You Making the Most of Your Website?

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More

4 Reasons to Use Memes in Your Digital Marketing

4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More

Why Reputation Management Matters for Small Businesses

Why Reputation Management Matters for Small Businesses Traditionally, small businesses only needed to establish a good local reputation to succeed. Maintaining a reputation typically involves attracting locals and developing good relationships with them. Then, people would patronize a shop based on the recommendations of friends and neighbors. Nowadays, those endorsements are widely made online. All... Read More

Is Your Business the Best?

Is Your Business the Best? You can be the very best in your industry; use the highest quality products and provide exceptional customer service to every client, but does all of that matter at all if your Google Reviews don’t show it? There is a saying in Digital Marketing that Google is King (and Facebook... Read More

Responding to Reviews 101

RESPONDING TO REVIEWS 101 No matter what industry you’re in, online reviews can directly impact your business. Positive customer reviews can amplify your marketing efforts; but all of the marketing dollars in the world may not be enough to overcome a negative online presence. The only space on the internet where you can maintain 100%... Read More