Sherrie Brindley

Why NAP Consistency Matters

Why NAP Consistency Matters NAP is an acronym for Name, Address, Phone. Essentially, it’s the contact information for your brick-and-mortar business, and it’s how visitors to your website are able to find and contact you. NAP consistency matters because major search engines, such as Google and Bing, give higher rankings to businesses that have a... Read More

3 Benefits of Updating Your Website Regularly

3 Benefits of Updating Your Website Regularly While change is inevitable in life, it’s not always easy to keep up with it all. This might be especially true for technology, a field that evolves by the minute. Experts recommend updating your website regularly, but most small businesses would probably consider themselves lucky if they got... Read More

Getting the Most from Your PISTn Website System: Birthday Club & Register to Win Features

Getting the Most from Your PISTn Website System: Birthday Club & Register to Win Features Are you getting the most out of your Pistn website system? One of the most powerful tools included in your PISTn Website System is the monthly email marketing that automatically goes out to your customers. There is just one catch... Read More

How to Establish Authority For Yourself and Your Business

When the public trusts your voice or the voice of your business you are an authority in your field. It is essential to be the voice that people trust and turn to, for information, news or educated opinions, but there is a cacophony of voices competing to be heard in the online world. In order... Read More

Why Reputation Marketing Matters So Much to Local Businesses

Reputation marketing is all about a company choosing how they want to be seen and taking steps to build that perception. You have a reputation. Your family, friends, neighbors, and even Facebook all have a perception of who you are. People may see you as empathetic, hard-working, or  perhaps business-savvy. The same is true for... Read More

10 Tips For Improving your Local Search Engine Ranking

Improving your Local Search Engine Ranking is a worthy and achievable digital marketing goal for your business. You want your business to appear when customers in your neighborhood are looking for your services. Fortunately, there are actions you can take to boost your chances. Back in 2015, Google started gearing searches toward mobile users in... Read More

Why Use SMS Texting with Email Marketing?

Why Use SMS Texting with Email Marketing? Keep your customers motivated, and continually attract new ones, by combining the two most direct communication methods in your marketing toolbox—email and text marketing. Undivided attention is hard to come by these days, but texts and email get your messages through in a memorable, activating way. Provided that... Read More

How Are People Finding Your Business?

Your Website is the Portal Whether you run an automotive business, locksmith, landscaping, or other professional services, you need people to find your business. Your website is the portal. When your phone rings or your email dings, it’s likely that the customer on the other end has found your business through your website. At least,... Read More

Why SEO Is More Important Than Ever Since the Pandemic

Why SEO Is More Important Than Ever Since the Pandemic While most business owners know that Search Engine Optimization (SEO) is important, since 2020 it has become more crucial to your success than ever. When the pandemic began, there was a seismic shift on the Internet when it comes to buying. Consumer priorities changed overnight,... Read More

Why Building Loyalty with Your Customers Through Marketing Matters So Much

Why Building Loyalty with Your Customers Through Marketing Matters So Much If you made a list of the most important assets that any business has, its customers would undoubtedly be right at the top. Your customer base, as it continues to grow and expand, will allow your business to do the same. These are more... Read More

Digital Marketing Trends We’re Watching in 2022

Digital Marketing Trends We’re Watching in 2022 One of the most important things to understand about digital marketing is that it is constantly changing. The Internet of the 1990s is barely recognizable compared to the fast-paced digital world we’re living in now. That’s why it’s crucial to understand the biggest digital marketing trends of the... Read More

A Big Thank You and A Few Words on Geofencing, Service Reminders and Smart CRM/OEM

A BIG THANK YOU All of us here at PISTn want to send out a big thank you to all the Tuffy dealers that attended our Breakout sessions at the Tuffy Conference in Florida this year. We enjoyed visiting with everyone who stopped by our Trade Show booth as well. Our first breakout was standing... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience in a variety of ad formats. It also offers interactive engagement in a format that consumers are already used to using. However, some Facebook business pages fail to reach their full... Read More

HOW ROBUST IS YOUR EMAIL MARKETING?

HOW ROBUST IS YOUR EMAIL MARKETING? In early 2020, as the Coronavirus swept through the country, small businesses discovered that the ability to inform customers of sudden changes to operations is a vital — and often overlooked — part of a marketing plan. During that time, clients started calling PISTN for help with emails to... Read More

Exciting News! Service Reminders via Text Messaging

Great News for You in 2022! Hey, it’s a New Year and like always, PISTn has been hard at work. Over the last several months we’ve been testing NEW digital marketing tools that will be launching SOON! (NEW) Service Reminders via Text Message! Yes, that’s correct you can now send Service Reminders Via Text Message!... Read More

“Your News” Articles: Are You Making the Most of Your Website?

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More

Take Control of Your Business Listings

WHAT IS BUSINESS LISTING MANAGEMENT? Business Listing Management means taking control of the facts about your business across 150+ digital services globally.  Properly done, Business Listing Managment ensures consumers find accurate information about your business — no matter where they search. So, your business appears to customers in your neighborhood that are looking for your... Read More

4 Reasons to Use Memes in Your Digital Marketing

4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More

Get a Competitive Edge Against Car Dealerships

MANUFACTURER RECOMMENDED MAINTENANCE REMINDERS = INCREASED PROFITS Don’t let the Dealership Service Centers get the upper hand on building trust, loyalty, brand and profits by being the only ones promoting OEM Manufacturer Recommended service to your customers. Get a competitive edge against car dealerships by demonstrating your expertise in vehicle specific manufacturer recommended maintenance. With... Read More