Blog

Are You Missing Out on High ROI Marketing with Text Messages?

In today’s fast-paced world people are constantly on the move. PISTN’s text messaging feature offers businesses a surefire means of connecting with their customers quickly and efficiently. Text messages have exceptionally high open rates compared to other forms of communication. According to a study by Mobile Marketing Watch, text messages boast a 98% open rate,... Read More

Hey Shop Owners, Time to Step Up Your Offer Game!

Hey there, savvy shop owners! It’s time to rev up your engines, dive into your PISTn Content Manager and update your CRM offers. The days of $14.99 oil changes are as long gone as $1.35 STP, but some shops still have these coupons selected in the system. Is yours one? Don’t find out the hard... Read More

Beware the Spam Storm: Protecting Your Facebook Business Page

In recent weeks, Facebook Business pages have been disrupted by a deluge of spammy messages. Business owners, administrators, and page managers are finding themselves inundated with false warnings about violations and threats of page removal cluttering their inboxes. This barrage not only undermines the integrity of your page but also poses a potential security risk.... Read More

Get the new Spin to Win and Appointments Upgrades For Your Shop

It was truly a pleasure to reconnect with everyone at the Tuffy Dealer Meeting this week! Seeing familiar faces and engaging in insightful discussions about industry trends was invigorating. We hope you share our excitement about our latest offerings: Spin to Win and our new Appointments upgrades. Spin To Win Spin to Win promises to... Read More

New Products Unveiled at the February Tuffy Dealers meeting!

Join Us at the Tuffy Dealers meeting in February for First Look at PISTn’s Newest Products In the ever-evolving world of technology, staying ahead of the curve is crucial. PISTn is set to unveil its latest products at the upcoming Tuffy Dealers meeting in February. Why Attend the Tuffy Show in February? The Tuffy Dealers... Read More

Ring in the New Year: Perfect Time to Check Your Website Coupons

The start of a New Year is not just for personal resolutions and fresh starts; it’s also the perfect time to evaluate your online presence and ensure it is ready to make a strong impact. One crucial aspect of this evaluation is checking and updating your coupons. Website Coupons & Email Coupons Your website coupons... Read More

Reminder: Update Your Holiday Business Hours Online

Quick Reminder! With the holidays approaching it is a good time to take a moment and post any changes to your normal business hours on your website and local listings (Google, Yelp, etc.). Updating your website and your Google Business Listing is a simple yet impactful way to communicate your holiday schedule with your clientele.... Read More

2024 Marketing Plan Review

As we approach the end of 2023, it’s a great time check in with your website and make sure your digital marketing is updated for the coming year. Selecting Coupons for 2024 Customers actively search for deals and discounts online, and your website is often their first point of contact with your business. Capture their... Read More

4 Strategies to Expand Your Email List and Increase Revenue

Communicating with your customers builds lasting relationships and drives repeat business — so text and email marketing can be a game-changer for a small business. Collecting email addresses and text messaging sign-ups is an essential step for local businesses looking to enhance their marketing efforts. Our data, collected from working with hundreds of businesses across... Read More

Low-Cost Highly-Effective Way to Drive More Traffic to Your Shop

From the Desk of Kevin Steeland, CEO, PISTn Marketing Accelerated Let me ask you a question? If your car needs the engine replaced do you take your it to your neighbor who is a landscaper for his opinion? Of course not. In the same way, if you need advice on best practices for marketing your... Read More

PISTn’s Data Driven AI Smart CRM/OEM Programs

PISTn’s Data Driven AI Smart CRM/OEM Programs It’s an exciting time in the digital marketing world and changes have been coming at us quickly. To keep our customers up to speed on the latest developments, we’re sharing some exciting updates to our Smart CRM/Smart OEM program featuring AI technology. Be sure to read to the... Read More

Are Facebook Ads Still Relevant to Small Businesses?

Maximizing a small business advertising budget is always challenging task. With new platforms trending on a regular basis, should organizations stick with familiar sites such as Facebook or try exciting upstarts? That largely depends on whether Facebook ads are still relevant to small businesses. Are Facebook Ads Right for Your Business? Studies show that potential... Read More

Three Types of Brand Awareness within Your Marketing

The goal of brand awareness is to influence a customer during the decision-making process.Brand awareness refers to the degree to which a target group recognizes a brand, associating it with a particular product or category. Brand Awareness Increases a Brand’s Perceived Value Customer behaviors that demonstrate brand awareness: • Talks with friends and family about... Read More

Get Ready for Fall 2023 Marketing

As we approach the fall 2023 season, it’s time to review your marketing plans for opportunities to attract and engage your target audience. Start with the basics. Add the colors and themes of fall in your marketing materials; orange, red, yellow, and rustic browns. Incorporate images of falling leaves, pumpkins, and cozy sweaters to create... Read More

5 easy steps to improving internet security

If you’re a business owner, it’s important to take information security seriously. As a small business owner in particular, you and your customers are at risk. About 43 percent of all cyber attacks target small businesses, according to smallbiztrends.com. Fortunately, there are several relatively easy—and cheap—steps you can take to protect your information and your... Read More

AIs Impact on Digital Marketing Strategy

With Chat GPT making headlines for months, it’s clear that AI is starting to offer real utility to its users. While machine learning and AI have been around for years, it’s more accessible and more valuable than ever before. PISTn is closely watching the trends to see how AI may help marketers connect with their... Read More

4 Reasons Why Your Small Business Needs Digital Marketing

If your business does well enough with flyers, brochures, and business cards alone, you likely wonder why you should bother with digital marketing. After all, there’s no point in fixing something if it’s not broken, right? Well, if you’re not tapping into the potential of digital marketing, you’re undoubtedly leaving money on the table and... Read More

How to Give a Five-Star Response to a One-Star Review

Online review boards and social media channels have taken the place of the complaint lines of the past. You may think you can ignore negative reviews posted on your site—particularly if there are only a few and the good ones far outweigh the bad. The fact is, you can’t. About 88 percent of customers trust... Read More

Why Video Marketing Should Be a Key Component of Your Digital Strategy

If you’re wondering about Video Marketing as part of your digital marketing strategy, Video Marketing has emerged as a powerful tool for businesses to connect with their customers and boost brand visibility. No matter what size your business or your budget, you should include video marketing in your digital marketing strategy, like 91% of the... Read More

5 Benefits of SEO for Small Business

No matter what type of small business you own, chances are you can benefit from Search Engine Optimization (SEO). While competition may be fierce, SEO can give you a much-needed edge. Whether you rely on an SEO provider, like PISTn or handle the process yourself, you can experience an increase in customers, higher profits, and... Read More