Facebook business

Are Facebook Ads Still Relevant to Small Businesses?

Maximizing a small business advertising budget is always challenging task. With new platforms trending on a regular basis, should organizations stick with familiar sites such as Facebook or try exciting upstarts? That largely depends on whether Facebook ads are still relevant to small businesses. Are Facebook Ads Right for Your Business? Studies show that potential... Read More

Get Ready for Fall 2023 Marketing

As we approach the fall 2023 season, it’s time to review your marketing plans for opportunities to attract and engage your target audience. Start with the basics. Add the colors and themes of fall in your marketing materials; orange, red, yellow, and rustic browns. Incorporate images of falling leaves, pumpkins, and cozy sweaters to create... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience in a variety of ad formats. It also offers interactive engagement in a format that consumers are already used to using. However, some Facebook business pages fail to reach their full... Read More

A Bad Rep Can Cause Hiring Woes

A Bad Rep Can Cause Hiring Woes If your business has a bad reputation, you already know it will cost you lost sales and new customers. It could have another affect, too, that will also hurt your bottom line: it could make it more difficult for you to hire qualified people. If you’re having a... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More

4 Reasons to Use Memes in Your Digital Marketing

4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More

Is Your Company Leveraging Tik Tok Social Media Marketing?

Is Your Company Leveraging Tik Tok Social Media Marketing? As social media marketing continues to evolve, businesses are looking for more ways to reach their target audience. Enter Tik Tok. Once considered an app for tweens and teens, Tik Tok is now the 6th most-used social network with 689 million users. Businesses both large and... Read More

Beyond Facebook, Twitter and Instagram: Making Social Media Work for Your Business

Beyond Facebook, Twitter and Instagram: Making Social Media Work for Your Business While it’s difficult to ignore the millions and millions of followers that the big three social media sites have, there are more than 500 other social media platforms. Niche social media sites target specific audiences like book lovers, knitters and car enthusiasts. If... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More

Quick Tip for Growing Your Facebook Audience [FREE]

A Quick Tip for Getting More Likes on Your Facebook Business Page One way to keep your customers engaged with your business is to post photos and updates on Facebook. But, if you want your customers to see your posts they have to “Like” your page (or you have to pay for advertising.) In the... Read More

Facebook rolls out new brand safety standards

After years of criticism about the types and amount of content allowed—particularly in the political arena—Facebook has taken steps to once again enhance the environment on its platform. Facebook introduced new brand safety controls for advertisers designed to create a “safe environment for users and advertisers” alike. The updates were announced at the end of... Read More

Six tips to get your business ready for the holidays

The holiday season is already breathing down our collective necks. If you haven’t already come up with a marketing plan (or plans) to capitalize on the busy season, there’s still time—but you should act quickly. Here are some simple ideas that you can use to let your holiday spirit flow: Create a gift guide. With... Read More

How to schedule Facebook posts for your business page

If you’ve tried to schedule a post for your Facebook business page lately, you’ve noticed that the process has changed. For a while, it was unclear how–or if–you were still able to do it, or if scheduling posts had become part of Facebook’s ‘pay-to-play’ policy–that is, a feature that was once free but you now... Read More

Three types of social media posts you should stop right away

While Facebook has continually provided more products to make marketing through the social media platform easier, they have simultaneously made it even more difficult to improve the organic reach for businesses. Due to frequent changes in its newsfeed algorithm designed to increase the quality of the content in user feeds, marketers have to constantly refine... Read More

Ways to drive more traffic to your business with Google My Business

We recently talked about the new Welcome Offer feature offered by Google My Business as a way to increase engagement and earn new customers. That is just one way the search engine giant is strengthening its business services. Google My Business is also rolling out additional features that will help drive customers to your web... Read More

Facebook updates Messenger feature to improve business interactions

Facebook made some changes recently to help businesses and their customers have more valuable interactions. The updates to the business messenger platform are designed to improve the experience for users and businesses alike. “We constantly test and learn on how to improve Messenger,” said Ted Helwick in the announcement from Facebook. “Simply put, we want... Read More

Facebook turns Business Manager to a true ‘Asset’

Facebook has unveiled another change that can help marketers manage their business pages more effectively and efficiently. The Business Asset Group feature will allow businesses to better organize and manage their social media pages. The feature will help business owners distribute the load of social media marketing, which can be a 24/7 operation. “To support... Read More

Benefits of Facebook Groups for your business

If you haven’t started a Facebook group for your business, now may be a good time to start. Facebook groups can help you build a strong community, build up credibility with your customer base and connect with people who want your goods and services. Facebook Groups are more important than ever, given the ongoing decline... Read More

Facebook upgrades video creation features

Facebook is building on the Video Creation Kit introduced last year to make creating videos even easier for business owners and marketers. New features released in June provide additional ways to customize and automate projects through the video Creation Kit, turning you into a videographer with a few simple clicks or taps. Here’s what the... Read More

Facebook tweaks Pages algorithm — again

Facebook is once again trying to think for you. Shortly after announcing a tweak to its newsfeed algorithm, the social media giant has announced another change, this one designed to prioritize the Pages and Groups that users see in their feeds. “We know that friends are not the only reason people come to Facebook,” said... Read More