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The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More

Take Control of Your Business Listings

WHAT IS BUSINESS LISTING MANAGEMENT? Business Listing Management means taking control of the facts about your business across 150+ digital services globally.  Properly done, Business Listing Managment ensures consumers find accurate information about your business — no matter where they search. So, your business appears to customers in your neighborhood that are looking for your... Read More

Get a Competitive Edge Against Car Dealerships

MANUFACTURER RECOMMENDED MAINTENANCE REMINDERS = INCREASED PROFITS Don’t let the Dealership Service Centers get the upper hand on building trust, loyalty, brand and profits by being the only ones promoting OEM Manufacturer Recommended service to your customers. Get a competitive edge against car dealerships by demonstrating your expertise in vehicle specific manufacturer recommended maintenance. With... Read More

Why Reputation Management Matters for Small Businesses

Why Reputation Management Matters for Small Businesses Traditionally, small businesses only needed to establish a good local reputation to succeed. Maintaining a reputation typically involves attracting locals and developing good relationships with them. Then, people would patronize a shop based on the recommendations of friends and neighbors. Nowadays, those endorsements are widely made online. All... Read More

Is Your Company Leveraging Tik Tok Social Media Marketing?

Is Your Company Leveraging Tik Tok Social Media Marketing? As social media marketing continues to evolve, businesses are looking for more ways to reach their target audience. Enter Tik Tok. Once considered an app for tweens and teens, Tik Tok is now the 6th most-used social network with 689 million users. Businesses both large and... Read More

How to Leverage Local SEO to Bring More Customers to Your Small Business

How to Leverage Local SEO to Bring More Customers to Your Small Business If you own a business that relies on in-person customers rather than online sales, the benefits of digital marketing might not be immediately apparent. But, digital marketing isn’t just for online businesses. It offers a wealth of opportunity for businesses of all... Read More

What Are You Really Selling?

What Are You Really Selling? How can you position your shop to the most desired, most preferred shop in your market? Your marketing plan probably includes things like a website, postcards, text messages, and emails featuring information about your business and maybe some offers or coupons to entice clients in the door. These things are... Read More

Are You Hitting All of the Basics?

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

Why (And How) to Clear the Cache in Your Browser

Why (And How) to Clear the Cache in Your Browser What is the Cache, Anyway?  What is cache, anyway? In simplest terms, the cache just refers to data and files that are automatically stored on your computer each time you visit a website. There are many reasons to clear your browser cache every so often.... Read More

2021: Looking Ahead

2021: Looking Ahead Planning for next year’s goals may seem pointless after a year when so many of our plans have been completely canceled. It’s been a tough year in many ways but it hasn’t all been bad. These pauses to our normal activities can provide a chance for innovation. This was a year of... Read More

⛔ Scam Alert: Fake Domain Renewal Notices ⛔

The Scam: Fake Domain Renewal Notice We’ve received calls from several clients regarding “Domain Renewal Notice” letters they’ve received from a vague company claiming their domain name is up for renewal.  The letters request payment, usually $125 to $250. The letter reads as if the sender is the current registrar. In each case, the letters are fraudulent attempts... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More

Responding to Reviews 101

RESPONDING TO REVIEWS 101 No matter what industry you’re in, online reviews can directly impact your business. Positive customer reviews can amplify your marketing efforts; but all of the marketing dollars in the world may not be enough to overcome a negative online presence. The only space on the internet where you can maintain 100%... Read More

Quick Tip for Growing Your Facebook Audience [FREE]

A Quick Tip for Getting More Likes on Your Facebook Business Page One way to keep your customers engaged with your business is to post photos and updates on Facebook. But, if you want your customers to see your posts they have to “Like” your page (or you have to pay for advertising.) In the... Read More

How to spot a web hosting scam

One of our clients recently received a letter in the mail that caused some concern. It was a notice of from a web-hosting company informing them that their domain name was about to expire and informing them that they would have to provide quick payment in order to keep it up and running on the... Read More