Email Marketing

Get the new Spin to Win and Appointments Upgrades For Your Shop

It was truly a pleasure to reconnect with everyone at the Tuffy Dealer Meeting this week! Seeing familiar faces and engaging in insightful discussions about industry trends was invigorating. We hope you share our excitement about our latest offerings: Spin to Win and our new Appointments upgrades. Spin To Win Spin to Win promises to... Read More

New Products Unveiled at the February Tuffy Dealers meeting!

Join Us at the Tuffy Dealers meeting in February for First Look at PISTn’s Newest Products In the ever-evolving world of technology, staying ahead of the curve is crucial. PISTn is set to unveil its latest products at the upcoming Tuffy Dealers meeting in February. Why Attend the Tuffy Show in February? The Tuffy Dealers... Read More

4 Strategies to Expand Your Email List and Increase Revenue

Communicating with your customers builds lasting relationships and drives repeat business — so text and email marketing can be a game-changer for a small business. Collecting email addresses and text messaging sign-ups is an essential step for local businesses looking to enhance their marketing efforts. Our data, collected from working with hundreds of businesses across... Read More

Keep Customers Coming Back with a Birthday Club

Bring Customers Back Year After Year with a Birthday Club Everyone loves to be celebrated on their special day. The PISTn birthday club feature, included with your PISTn website system, makes it easy to show your customers how much you value them. The best part is, while you are treating your customers to a small... Read More

Getting the Most from Your PISTn Website System: Birthday Club & Register to Win Features

Getting the Most from Your PISTn Website System: Birthday Club & Register to Win Features Are you getting the most out of your Pistn website system? One of the most powerful tools included in your PISTn Website System is the monthly email marketing that automatically goes out to your customers. There is just one catch... Read More

Why Use SMS Texting with Email Marketing?

Why Use SMS Texting with Email Marketing? Keep your customers motivated, and continually attract new ones, by combining the two most direct communication methods in your marketing toolbox—email and text marketing. Undivided attention is hard to come by these days, but texts and email get your messages through in a memorable, activating way. Provided that... Read More

HOW ROBUST IS YOUR EMAIL MARKETING?

HOW ROBUST IS YOUR EMAIL MARKETING? In early 2020, as the Coronavirus swept through the country, small businesses discovered that the ability to inform customers of sudden changes to operations is a vital — and often overlooked — part of a marketing plan. During that time, clients started calling PISTN for help with emails to... Read More

Get a Competitive Edge Against Car Dealerships

MANUFACTURER RECOMMENDED MAINTENANCE REMINDERS = INCREASED PROFITS Don’t let the Dealership Service Centers get the upper hand on building trust, loyalty, brand and profits by being the only ones promoting OEM Manufacturer Recommended service to your customers. Get a competitive edge against car dealerships by demonstrating your expertise in vehicle specific manufacturer recommended maintenance. With... Read More

Are You Hitting All of the Basics?

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

CORONAVIRUS RESPONSE: 6 Recommendations for Small Businesses Deemed “Essential”

(4 Minute Read) In this unprecedented time of “Stay at Home” and “Shelter In Place” orders across the country in response to the Coronavirus and Covid-19, our small business clients have been contacting us asking how they can best respond. This blog post will address our 6 best recommendations for small businesses that have been... Read More

How important is your email subject line?

Your email marketing is still the best way to reach your customers because it’s the only platform that allows you to control your content and make sure all of your customers receive it. But if your subject line isn’t creative or engaging, your content will sit in an inbox, unread, or simply get deleted. Consider... Read More

How to write a ‘welcome’ marketing email

Email marketing is still one of the most successful forms of communicating with your customers. The algorithms never change; you don’t have to boost the post or otherwise spend to extend your reach–you have complete control over the content and the timing. You still have to make it compelling, which is why your initial email... Read More

How important is your email list?

Recent security issues with Facebook and other social media challenge present a double-edged sword for marketers. On the one hand, news that data had been compromised is a reminder of why it is important for businesses to own their communication platforms—as if dwindling organic reach figures and constantly-changing news feed algorithms weren’t enough. It also... Read More

7 Simple rules of email etiquette

When you’re asking for your customer’s attention, you have to do it in the right way. That goes with any kind of solicitation and it is particularly true with marketing email. Email can get a bad rap because there’s a tendency to overuse it, but it’s still one of the best ways to get your... Read More

Digital marketing trend for 2017: Permission Marketing

When it comes to marketing in 2017, one early trend is becoming clear: if you want attention, you’re going to have to earn it. That’s particularly true in the digital world, where more and more people are hanging out and advertisements are increasingly getting ignored. Banner ad click-through rates continue to decline, your organic reach... Read More

Five email marketing tips

Email marketing is still one of the best ways to get the word out about your business and to engage your loyal customer base. Your email list should be populated by customers who have given you permission to send them marketing material directly—you should never buy an email list from a vendor—so you already have piqued... Read More

How to find more customers online

If you have several different social media channels and a website, you already have the means to attract additional customers. That is, after all, the reason for creating them. Unfortunately, having an online presence doesn’t automatically mean you’ll get new customers. You have to put some work into it, and use the tools you have... Read More

Make sure your email is read, not dead

Email marketing is still one of the best ways for you to communicate with your customers, but you have to make sure you’re doing it the right way. Take a look at some of these real emails and see if you can guess why they’re wrong: Example #1 Subject line: Your press release Hi –... Read More

Email marketing is not dead: tips for 2016

Do you remember in 2015 when all the marketing experts said email marketing was dead? Neither do we. Although there were some published reports that declared the time of email marketing was ending, that didn’t prove to be the case. In fact, email marketing increased slightly last year, according to some industry experts. About 74 percent of... Read More

Avoid these email marketing mistakes

Today, personalized marketing is more important than ever. There are so many ways businesses are trying to attract the attention of customers—and so many different ways to do it—that the personal touch will go a long way toward elevating your shop above the rest. Email is a tried and true way for business owners to... Read More