content management

Low-Cost Highly-Effective Way to Drive More Traffic to Your Shop

From the Desk of Kevin Steeland, CEO, PISTn Marketing Accelerated Let me ask you a question? If your car needs the engine replaced do you take your it to your neighbor who is a landscaper for his opinion? Of course not. In the same way, if you need advice on best practices for marketing your... Read More

Get Ready for Fall 2023 Marketing

As we approach the fall 2023 season, it’s time to review your marketing plans for opportunities to attract and engage your target audience. Start with the basics. Add the colors and themes of fall in your marketing materials; orange, red, yellow, and rustic browns. Incorporate images of falling leaves, pumpkins, and cozy sweaters to create... Read More

How Are People Finding Your Business?

Your Website is the Portal Whether you run an automotive business, locksmith, landscaping, or other professional services, you need people to find your business. Your website is the portal. When your phone rings or your email dings, it’s likely that the customer on the other end has found your business through your website. At least,... Read More

Why SEO Is More Important Than Ever Since the Pandemic

Why SEO Is More Important Than Ever Since the Pandemic While most business owners know that Search Engine Optimization (SEO) is important, since 2020 it has become more crucial to your success than ever. When the pandemic began, there was a seismic shift on the Internet when it comes to buying. Consumer priorities changed overnight,... Read More

“Your News” Articles: Are You Making the Most of Your Website?

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

4 Reasons to Use Memes in Your Digital Marketing

4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More

Three types of social media posts you should stop right away

While Facebook has continually provided more products to make marketing through the social media platform easier, they have simultaneously made it even more difficult to improve the organic reach for businesses. Due to frequent changes in its newsfeed algorithm designed to increase the quality of the content in user feeds, marketers have to constantly refine... Read More

The best tools for monitoring your social media

It’s only natural to wonder what people are saying about your business. With so many social media channels and review sites available, chances are, if you’ve interacted with a customer, they have something to say about it. Just like with person-to-person conversations, these will happen whether you’re aware of them or not. Given how quickly... Read More

Facebook pushes for ‘safe, civil’ advertising

We live in an increasingly divisive world. You can’t turn on the television, open a newspaper or listen to the radio without hearing one group of people yelling at or complaining about another. The Internet, particularly most social media channels, can be a combination of all of the above, bringing news, entertainment, culture and politics into... Read More

Five content marketing myths

Content marketing can be effective if you do it properly. Just like many other forms of advertising, publishing any content to a targeted online audience can be a hit-or-miss proposition. There are plenty of theories on what works and what doesn’t—and plenty of companies out there willing to charge you an arm and a leg... Read More

Facebook fights fake news–and what that means for you

Facebook is taking steps to combat the spread of fake news and to create a more-informed user base In a blog post this week, the social media giant announced that it would no longer allow pages that repeatedly share fake news stories to advertise. “We’ve found instances of Pages using Facebook ads to build their... Read More

A quick social media checklist

Social media has long been an important way to market your business. There are almost as many available channels today as there are channels on your television, but you don’t need to be active in all—or even most—of them. Here’s a quick checklist of the best ones and a couple questions you should ask yourself.... Read More

How to avoid social media burnout

Social media is a 24/7 proposition and creativity….isn’t. It’s easy to get burned out when you’re trying to come up with new content every day—or even more often. There are several things you can do, however, to produce good content even when your social media muse is quiet. Get our staff involved. When in doubt, farm it... Read More

How to organize your content calendar

Creating and keeping track of social media posts can be a daunting exercise for any business owner. It’s easy to let the needed tasks of running a business push this necessary task to the back of the line, leaving you (or your staff) to post content without a lot of thought behind it. It’s not... Read More

Make the news work for your auto shop

Facebook isn’t just a place for social interaction any more. It’s becoming more and more a place where people get their news and share newsworthy events. A recent study out of the Pew Research Center indicates that increasing numbers of Facebook users visit the site to get news, as well as to catch up with... Read More

There is a time for every social media platform under the sun

One of Pete Seeger’s most recognizable songs reminds us that there is a proper time for everything. He put it this way: To Everything (Turn, Turn, Turn) There is a season (Turn, Turn, Turn) And a time to every purpose, under Heaven You probably know the rest or, at the very least, can hum along... Read More