Facebook business

Who’s behind the curtain? Facebook tweaks Pages info

It can be difficult to tell what’s real and what’s doctored nowadays. When you discuss anything you read online or see in the news, most likely, the response you’ll get is: Well, look at the source. When even the source is difficult to determine, it’s hard to put your trust in any news agency—or any... Read More

Facebook upgrades allows more control over ad placement

Everyone has seen an example of bad ad placement. Whether it’s an advertisement for a funeral home adjacent to one for a fast food restaurant, a cruise ship/swimming lesson combo or something more risqué, it shows that you can’t always control every aspect of your business advertisements. Business owners double and triple check their advertising... Read More

Buying followers: still a bad idea

It’s official: buying followers is still a bad idea. In fact, it’s so bad that selling fake followers and likes is now illegal and Facebook and Instagram are cracking down on the people or companies that do it. The social media organizations filed a lawsuit recently against several of those providers. “Today, Facebook and Instagram... Read More

Are you using the right platform?

With so many different social media platforms to choose from, it’s difficult to know the right one for your business. A study released by the Pew Research Center, this year can help you find your way. The study looked at social media use across all demographics–from age and ethnicity to income–to determine which platform was... Read More

How to master Messenger

As the digital age picks up speed, so has the expectations of your customers. Most people expect fast communications and nearly instant service, whether they’re asking a question or voicing a complaint and it’s up to you to provide it to them. More and more often, that means some form of messenger. As many as... Read More

Facebook helps provide Inspiration

It can be difficult to come up with great creative content for your Facebook advertising. Just because you own or operate a business, doesn’t mean you are a marketer or advertising guru. Fortunately, Facebook has tools to help get you started or show you how to improve. With its new Inspiration section, you can find... Read More

How to get reviews (without bribing your customers)

Customer reviews are vital to the success of your small business. The more you have, the better you’ll look, both in terms of the quality of service you provide and the loyalty of your customer base. Not only that, but they will lead to new customers and, hopefully, increased reviews. Consider that 90 percent of... Read More

How important is your email list?

Recent security issues with Facebook and other social media challenge present a double-edged sword for marketers. On the one hand, news that data had been compromised is a reminder of why it is important for businesses to own their communication platforms—as if dwindling organic reach figures and constantly-changing news feed algorithms weren’t enough. It also... Read More

Facebook addresses recent security breach

Facebook announced recently that as many as 50 million users could have been hacked, user a feature that allowed the hackers to use Facebook access tokens and potentially get into their accounts. The problem, Facebook said, has been fixed and reported to the proper authorities and no malicious activity was found from any of the... Read More

Facebook business page redesign is on the way

Your Facebook business page may soon have a new look and new features. Facebook announced recently that they would be rolling out changes to the mobile versions of business pages to help consumers connect to the services and products they’re looking for. “Over 1.6 billion people around the world are connected to a small business... Read More

Facebook is changing ratings to recommendations

Facebook is changing the way people will review your business page. The social media giant is rolling out a plan to all business pages that would replace the rating system to recommendations in an attempt to generate more authentic information about the quality of business you operate. “Local business pages have always features ratings and... Read More

Are Google searches rigged?

Are Google search results rigged against you? The obvious answer to this question is ‘no,’ but many people are still asking it after President Donald Trump’s latest unsubstantiated claim. For those that missed it, the president recently called Google’s search results “rigged,” in a tweet, claiming that searches of “Trump news” only showed reporting by... Read More

Facebook adds features to Mobile Ads app

Facebook is now allowing user to create and modify their ads where their customers are: on mobile devices. The social media giant unveiled additional tools for its Ad Manager app recently, putting more flexibility, literally, into the hands of marketers. “As more and more business gets done on mobile, business owners and marketers need tools... Read More

It’s beginning to look a lot like…Christmas?

We know what you’re thinking. Please! I’ve barely warmed up! I can’t be thinking about Christmas! True, the year is barely six months old and, while we don’t want to hasten its departure any more than the next full-service marketing firm, it’s time to start thinking about your holiday marketing campaign—or, at the very least,... Read More

How to stay ahead of your competitors on social media

Social media is just like your business: you have to get ahead to stay ahead. With so many people taking advantage of social media in 2018, you have to be smarter and faster than your competition in order to stand out, lure in new customers and keep your current audience engaged. Fortunately, that’s not all... Read More

Facebook improves analytics features

Facebook announced recently, that it was updating its analytics features to make it easier for you to understand who is interacting with your business and how often. Journeys From Facebook Analytics will enable you to you to gain a deeper understanding of where and how people interact with your business across channels and devices. “Journeys... Read More

How to give your website a spring tune up

The ice, snow, sleet, hail, frost and other assorted winter ills are grudgingly giving way and soon the world will be born anew. As you’re taking stock of the changes that are going on in the world and thinking of attracting new customers just now emerging from the long hibernation of winter, it’s a good... Read More

Facebook pushes for ‘safe, civil’ advertising

We live in an increasingly divisive world. You can’t turn on the television, open a newspaper or listen to the radio without hearing one group of people yelling at or complaining about another. The Internet, particularly most social media channels, can be a combination of all of the above, bringing news, entertainment, culture and politics into... Read More

Google speed update: is your site fast enough?

We have long talked about how important it is to have a mobile-friendly web site for your business. Consumers are more and more embracing mobile technology. Now more than 80 percent of consumers own a smart phone and the majority of them use it to search for goods and services they need. This summer, not... Read More

Facebook scraps ‘Explore’ feature

Not every new idea is a good idea. Facebook announced this week that it was pulling the plug on one of the experiments it initiated and tested in some locations last year: the explore feed. “We constantly try out new features, design changes and ranking updates to understand how we can make Facebook better for... Read More