Customer engagement

How to repurpose your blog content

It can be difficult to continually come up with new content for your social media feeds, but if you maintain a blog you’re already ahead of the game. In addition to showing off your expertise, your blog can also provide plenty of content for you to mine from. It’s easy to repurpose your blog into... Read More

Holiday marketing tips for small businesses

The holidays are all but upon us, but there’s still time to put together a quick holiday marketing campaign or, barring that, at least increase your visibility during the busy shopping season. Here are some quick ideas of things you can do to capitalize on the season of capitalism. A good old-fashioned gift guide. Any... Read More

How to upload a cover video to your business Facebook page

Facebook has long been moving toward more vibrant, graphic content. What started out as primarily a text-heavy format graduated into a medium where graphics held more sway. Today, video is replacing the pictures of cute kittens and puppies that once gained the most attention. “We see a world that is video first with video at... Read More

How to get personal with your business page

It’s easy to forget a simple business truth in a world that is increasingly digital: people like interacting with people. Whether it’s talking to a real human to solve an IT issue or handle a payment problem instead of navigating an automated voice maze or handling some kind of consumer complaint, there’s no substitute for... Read More

6 free ways to increase interaction on your Facebook page

As you know by now, there’s more to maintaining a business Facebook page than setting it up and hanging up a proverbial “Open” sign. Much like your business itself, you need to interact with the people that visit it in order to make your Facebook page successful and to grow your business. It doesn’t take... Read More

FIve ways to get additional traffic to your website

Your web site won’t do you much good if nobody sees it. There are ways to promote it, of course, through advertising venues like Google Adwords, Facebook—and virtually every other social media platform out there, as well. If you’re just starting out, however, or if you have a very limited budget, there are some things... Read More

Commonly misused business terms

We’ve often said that if your customers don’t trust you with the little things, they won’t trust you with the big things—like giving you their business. Proper word choice is one of those “little things.” If you’re positioning yourself as an expert in a field of service, your task will be more difficult if you... Read More

Facebook fights fake news–and what that means for you

Facebook is taking steps to combat the spread of fake news and to create a more-informed user base In a blog post this week, the social media giant announced that it would no longer allow pages that repeatedly share fake news stories to advertise. “We’ve found instances of Pages using Facebook ads to build their... Read More

Use your social media feeds to improve customer service

Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More

How nostalgia marketing can help your brand

  Everybody remembers the ‘good old days.’ Holidays like Memorial Day certainly usher in the feeling, but no matter how old you are, there’s always time that you refer back to fondly, whether it was the 90s, 80s, 70s—or further back still. Nostalgia is part of the human condition and it’s also becoming a part... Read More

Four ways social media can help your CRM

Marketing with social media is effective because it can help build or strengthen your connections with existing customers. Used properly, it can enhance your Customer Relationship Management (CRM) results and build a solid, loyal customer base. There are plenty of reasons to improve your CRM, of course. The biggest is the cost factor. According to... Read More

6 ways to persuade customers through social media

Your business’ social media pages are perfect places for you to persuade customers to visit your shop, use your services or buy your goods. It’s more of a soft sell that other forms of marketing, like direct advertising or cold-calling; you’re trying to foster a relationship to build up trust to bring customers into the... Read More

Digital marketing trend for 2017: Permission Marketing

When it comes to marketing in 2017, one early trend is becoming clear: if you want attention, you’re going to have to earn it. That’s particularly true in the digital world, where more and more people are hanging out and advertisements are increasingly getting ignored. Banner ad click-through rates continue to decline, your organic reach... Read More

How long is a web surfer’s attention span?

  How long do you think you have to grab someone’s attention? In the fast-scrolling world of social media, it is not long, at all. What started out as the five second rule for websites has deteriorated even more for social media channels like Facebook, Snapchat, Twitter, and more. It’s more like a case of ‘blink... Read More

How to mix business with social media

When you have a business web site and a social media presence to back it up—and we’re assuming you do—it can be difficult to know how best to use them effectively. There are plenty of rules, or formulas, for the mixture of marketing messages to mix in with your content. You’ve probably heard about the... Read More

How to humanize your brand

You’ll have more success if you treat your customers like friends, not dollars. It’s not enough to have a lot of friends or followers subscribe to your social media channels. The number may look comforting and you may be able to brag about it, but what you’re really looking for, as a business, is the quality of... Read More

How to create great visual content with great purpose

When you look into creating highly engaging content on social media, you’ll notice a recurring theme: graphic content has a better chance of being shared than non-visual content. We have long discussed the importance of creating and posting nice, clear visual content and there are several good reasons for that. The fact that it tends... Read More

How can Kanye help your brand?

When Kanye West announced he was $53 million in debt, social media took the ball and ran with it. There were plenty of memes, jokes across social media platforms, outrage and, we suppose, some sympathy somewhere. There were also a few places that used the trending topic to their advantage. Enter Pizza Hut, who responded... Read More

How to get more traffic to your blog

Maintaining a blog can be a beneficial thing for your business. It allows you to show your expertise, offer some free advice to your customers and, sometimes, have a little fun. As a marketing tool, it is often the cherry on top of your message—if you use it correctly, that is. It can show the... Read More

How to get started with Facebook Audience Optimization

Like the ruby slippers from Wizard of Oz, the key to increasing your Facebook engagement may have been with you all along. Or, in this case, recently added. Facebook has added a new feature, Audience Optimization, that will allow you to specify the audiences most likely to engage with each Facebook page post, based on... Read More