Facebook Advertising

Facebook page feature gives info on competitors

Efforts to promote transparency in advertising on Facebook have given business owners an additional tool to use to scope out the competition. You probably already know how important it is to do a competitive analysis of your business competition: you need to know how they are marketing themselves to consumers in order to do it... Read More

Facebook business page redesign is on the way

Your Facebook business page may soon have a new look and new features. Facebook announced recently that they would be rolling out changes to the mobile versions of business pages to help consumers connect to the services and products they’re looking for. “Over 1.6 billion people around the world are connected to a small business... Read More

Facebook adds features to Mobile Ads app

Facebook is now allowing user to create and modify their ads where their customers are: on mobile devices. The social media giant unveiled additional tools for its Ad Manager app recently, putting more flexibility, literally, into the hands of marketers. “As more and more business gets done on mobile, business owners and marketers need tools... Read More

It’s beginning to look a lot like…Christmas?

We know what you’re thinking. Please! I’ve barely warmed up! I can’t be thinking about Christmas! True, the year is barely six months old and, while we don’t want to hasten its departure any more than the next full-service marketing firm, it’s time to start thinking about your holiday marketing campaign—or, at the very least,... Read More

Facebook improves analytics features

Facebook announced recently, that it was updating its analytics features to make it easier for you to understand who is interacting with your business and how often. Journeys From Facebook Analytics will enable you to you to gain a deeper understanding of where and how people interact with your business across channels and devices. “Journeys... Read More

Facebook pushes for ‘safe, civil’ advertising

We live in an increasingly divisive world. You can’t turn on the television, open a newspaper or listen to the radio without hearing one group of people yelling at or complaining about another. The Internet, particularly most social media channels, can be a combination of all of the above, bringing news, entertainment, culture and politics into... Read More

Facebook scraps ‘Explore’ feature

Not every new idea is a good idea. Facebook announced this week that it was pulling the plug on one of the experiments it initiated and tested in some locations last year: the explore feed. “We constantly try out new features, design changes and ranking updates to understand how we can make Facebook better for... Read More

Not a director? No problem! Videos made easy

In the days of decreasing organic reach, video might be your ace in the hole. Videos tend to get more engagement and will therefore make it into more of your customers’ newsfeeds than other, more static content. That’s increasingly important after the so-called ‘Facebook Zero’ announcement, in which the social media giant explained that content... Read More

Facebook’s latest algorithm change: what to worry about

It seems like every few months, we have to write about another change in the Facebook newsfeed algorithm that will reduce the organic reach for your business page. That’s probably because, every few months, we have to write another post about the algorithm change—it happens that frequently. Last year, the change resulted in yet another... Read More

Facebook launches privacy campaign

You may have noticed something different when you signed into or launched your Facebook page this month. Most users saw a notification about their privacy settings and a reminder that users own and can delete their own information. It reads like this: “You own the information you share on Facebook. This means you decide what... Read More

Social media predictions for 2018

The New Year will bring challenges to business owners, and the continued digital marketing revolution will be there to help—or hurt. Just like last year, we expect plenty of changes to impact your business’ social media channels. Here are some of the top trends we’re predicting: Shrinkage. You probably noticed last year that the number... Read More

2017: a year in change

When it comes to social media, 2017 was a year of change. Even if your business only dabbles in a few of the social media platforms available for businesses, it’s probably that you saw some changes throughout the year—both good and bad. Here’s a breakdown of what happened in social media during a year that... Read More

How to repurpose your blog content

It can be difficult to continually come up with new content for your social media feeds, but if you maintain a blog you’re already ahead of the game. In addition to showing off your expertise, your blog can also provide plenty of content for you to mine from. It’s easy to repurpose your blog into... Read More

Holiday marketing tips for small businesses

The holidays are all but upon us, but there’s still time to put together a quick holiday marketing campaign or, barring that, at least increase your visibility during the busy shopping season. Here are some quick ideas of things you can do to capitalize on the season of capitalism. A good old-fashioned gift guide. Any... Read More

Facebook reveals advertising principles

Facebook has taken a few hits lately, amid public concern about how the social media giant may have influenced public perception during the 2016 election cycle. Although that concern hasn’t impacted its bottom line yet, Facebook still felt compelled to release a list of its advertising principles this week in an attempt to assure social... Read More