AIs Impact on Digital Marketing Strategy
Posted By: Sherrie Brindley
With Chat GPT making headlines for months, it’s clear that AI is starting to offer real utility to its users. While machine learning and AI have been around for years, it’s more accessible and more valuable than ever before. PISTn is closely watching the trends to see how AI may help marketers connect with their... Read More
4 Reasons Why Your Small Business Needs Digital Marketing
Posted By: Sherrie Brindley
If your business does well enough with flyers, brochures, and business cards alone, you likely wonder why you should bother with digital marketing. After all, there’s no point in fixing something if it’s not broken, right? Well, if you’re not tapping into the potential of digital marketing, you’re undoubtedly leaving money on the table and... Read More
How to Give a Five-Star Response to a One-Star Review
Posted By: Scotty Spielman
Online review boards and social media channels have taken the place of the complaint lines of the past. You may think you can ignore negative reviews posted on your site—particularly if there are only a few and the good ones far outweigh the bad. The fact is, you can’t. About 88 percent of customers trust... Read More