Facebook business

SEO hits and myths

If you’re relying on Search Engine Optimization (SEO) to draw customers to your business web site, chances are you’re using outdated information. The SEO world is constantly changing, for one thing, and it’s difficult for even experts in the field to keep up with it. Also, if you’re continuing to avoid putting money into your... Read More

Not a director? No problem! Videos made easy

In the days of decreasing organic reach, video might be your ace in the hole. Videos tend to get more engagement and will therefore make it into more of your customers’ newsfeeds than other, more static content. That’s increasingly important after the so-called ‘Facebook Zero’ announcement, in which the social media giant explained that content... Read More

Facebook launches privacy campaign

You may have noticed something different when you signed into or launched your Facebook page this month. Most users saw a notification about their privacy settings and a reminder that users own and can delete their own information. It reads like this: “You own the information you share on Facebook. This means you decide what... Read More

Social media predictions for 2018

The New Year will bring challenges to business owners, and the continued digital marketing revolution will be there to help—or hurt. Just like last year, we expect plenty of changes to impact your business’ social media channels. Here are some of the top trends we’re predicting: Shrinkage. You probably noticed last year that the number... Read More

How to repurpose your blog content

It can be difficult to continually come up with new content for your social media feeds, but if you maintain a blog you’re already ahead of the game. In addition to showing off your expertise, your blog can also provide plenty of content for you to mine from. It’s easy to repurpose your blog into... Read More

Four easy ways to perfect your pictures

Good graphics can make your post and a bad picture can break it. Most small business owners don’t have a regular photographer or the ability to hire one and, let’s face it, stock photos will only get you so far. Don’t worry, though. There are plenty of ways to fix your photos, even if they... Read More

Facebook reveals advertising principles

Facebook has taken a few hits lately, amid public concern about how the social media giant may have influenced public perception during the 2016 election cycle. Although that concern hasn’t impacted its bottom line yet, Facebook still felt compelled to release a list of its advertising principles this week in an attempt to assure social... Read More

Facebook shows increased revenue, users in 3rd Quarter 2017

Facebook may be under increased scrutiny right now, but it hasn’t hurt its bottom line—at least not yet. The social media giant released its 3rd quarter earnings today, and the report exceeded all expectations. Facebook saw an increase in audience and revenue over the past quarter, even as it is being investigated for its role... Read More

How to upload a cover video to your business Facebook page

Facebook has long been moving toward more vibrant, graphic content. What started out as primarily a text-heavy format graduated into a medium where graphics held more sway. Today, video is replacing the pictures of cute kittens and puppies that once gained the most attention. “We see a world that is video first with video at... Read More

How to get personal with your business page

It’s easy to forget a simple business truth in a world that is increasingly digital: people like interacting with people. Whether it’s talking to a real human to solve an IT issue or handle a payment problem instead of navigating an automated voice maze or handling some kind of consumer complaint, there’s no substitute for... Read More

6 free ways to increase interaction on your Facebook page

As you know by now, there’s more to maintaining a business Facebook page than setting it up and hanging up a proverbial “Open” sign. Much like your business itself, you need to interact with the people that visit it in order to make your Facebook page successful and to grow your business. It doesn’t take... Read More

Facebook fights fake news–and what that means for you

Facebook is taking steps to combat the spread of fake news and to create a more-informed user base In a blog post this week, the social media giant announced that it would no longer allow pages that repeatedly share fake news stories to advertise. “We’ve found instances of Pages using Facebook ads to build their... Read More

Use your social media feeds to improve customer service

Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More

Six mistakes that will make your website look unprofessional

You don’t have to be a scientist to avoid these unprofessional mistakes. You never get a second chance to make a first impression. It’s true in life, it’s (mostly) true in business and it’s true on the internet. As a small business owner, you can’t afford to make the mistakes that might drive away potential... Read More

Where to find photos for your social media posts

Good graphics will increase your engagement, no matter what platform they’re viewed on. It’s no secret that posts with graphics tend to get more attention than text-only messages. In fact, according to bufferapp.com, photographic posts get 39 percent more attention than text-only or even video posts. There are a number of reasons for this, and... Read More

How nostalgia marketing can help your brand

  Everybody remembers the ‘good old days.’ Holidays like Memorial Day certainly usher in the feeling, but no matter how old you are, there’s always time that you refer back to fondly, whether it was the 90s, 80s, 70s—or further back still. Nostalgia is part of the human condition and it’s also becoming a part... Read More

How to write effective Calls to Action

Having an online presence or social media business page is just the first step in the process. When customers find you, either through a google search, by following a Facebook ad or some other means, what do you want them to do? That’s your call to action: essentially the purpose of your online efforts. It’s... Read More

Should you give up your Facebook business page?

You may have noticed that the organic reach of your Facebook business page is dwindling. It may seem like no matter how creative, graphic or entertaining your content is, the vast majority of your customers do not or will not see it. Well, you’re right. The Facebook newsfeed algorithm is constantly changing and, it seems,... Read More

A quick social media checklist

Social media has long been an important way to market your business. There are almost as many available channels today as there are channels on your television, but you don’t need to be active in all—or even most—of them. Here’s a quick checklist of the best ones and a couple questions you should ask yourself.... Read More

6 ways to persuade customers through social media

Your business’ social media pages are perfect places for you to persuade customers to visit your shop, use your services or buy your goods. It’s more of a soft sell that other forms of marketing, like direct advertising or cold-calling; you’re trying to foster a relationship to build up trust to bring customers into the... Read More