Scotty Spielman

How to measure your social media Return on Investment

The right tools can make your social media marketing more effective. The value of social media for businesses has been debated for almost as long as there has been social media channels for businesses to use. Even if you don’t spend any money on social media advertising, you still want to know how effective your efforts are—what... Read More

How to write snappy headlines

In today’s quick-paced world, you may only have one chance to grab the attention of your customers or potential customers: your headline. Only 20 percent of the people who see your posts will read beyond the headline. And remember, your organic reach is already dropping, so even fewer people will see your post to begin... Read More

How to use Pokémon Go to attract new customers

Pokemon Go can deliver new customers to your business, if you play the game right. You may have noticed more people walking around, staring at their phones than ever before. Chances are, they’re not listening to music or texting their friends—they’re playing Pokemon Go, a game recently released by Niantic, a spin-off of Google, that... Read More

Facebook news feed changes should concern marketers

Changes to the Facebook News Feed may require you to rethink your content. Facebook announced a change to their news feed that should concern all social media marketers. In order to build a better feed for individual users, the new news feed will put more weight on posts from users’ friends and family—moving it away... Read More

How to increase your email subscribers

Email marketing is still a very effective form of digital marketing. Use these tips to increase your list. If you want evidence that email marketing is still important, consider these statistics: Millennials, an important market segment for any business, check their email virtually anywhere and everywhere. In fact, about 70 percent of them check their email... Read More

How to tell if your website is mobile-friendly

Make sure your website is mobile-friendly, or it’ll hurt your Search Engine rankings. It’s more important than ever to have a web site that is mobile friendly. Smart phone use is on the rise and more and more people are browsing the web from them as well as from other mobile devices. In fact, mobile... Read More

Things you should never do with your Facebook marketing

Don’t do any of these things, or you’ll get a ‘thumbs down’ from your audience. When Facebook released its financial report for the first quarter of 2016, it showed why it was still clearly the biggest and hottest social media marketplace around. According to that statement, Facebook now has 1.09 billion daily active users, 989 million mobile... Read More

Search Engine Ranking mistakes to avoid

Avoid these mistakes, and make sure your customers can find you. Since 85 percent of consumers now use the web to find the businesses they’re looking for, you may be tempted to rely on your search engine rankings to attract the notice of new customers. That’s not a good idea. Search Engine Optimization (SEO) is... Read More

How to find more customers online

If you have several different social media channels and a website, you already have the means to attract additional customers. That is, after all, the reason for creating them. Unfortunately, having an online presence doesn’t automatically mean you’ll get new customers. You have to put some work into it, and use the tools you have... Read More

How to add a Shop Section to your Facebook page

If you have a Facebook page for your business, more good news may be coming your way. Facebook is experimenting with a new feature, a shop section, that will allow you to see products directly from your Facebook page. It is a new feature, currently being tested and so far it looks like those tests... Read More

How to navigate the recent Facebook business page changes

Have you noticed a change in your Facebook business page? If you manage or administer a business page on Facebook, you probably have. Facebook quietly changed the way you update your page and check out its news stream. The change is a subtle one, and it doesn’t impact what you can do with your business... Read More

How to create great visual content with great purpose

When you look into creating highly engaging content on social media, you’ll notice a recurring theme: graphic content has a better chance of being shared than non-visual content. We have long discussed the importance of creating and posting nice, clear visual content and there are several good reasons for that. The fact that it tends... Read More

Make sure your email is read, not dead

Email marketing is still one of the best ways for you to communicate with your customers, but you have to make sure you’re doing it the right way. Take a look at some of these real emails and see if you can guess why they’re wrong: Example #1 Subject line: Your press release Hi –... Read More

How can Kanye help your brand?

When Kanye West announced he was $53 million in debt, social media took the ball and ran with it. There were plenty of memes, jokes across social media platforms, outrage and, we suppose, some sympathy somewhere. There were also a few places that used the trending topic to their advantage. Enter Pizza Hut, who responded... Read More

How to climb the Search Engine ladder

The problem with relying on search engines to attract customers is that everybody else does the same thing. Every day, the internet grows a little bigger and more crowded, with businesses just like yours trying to compete for the same dollar. If you want someone to find your business through an Internet search, you have... Read More

Email marketing is not dead: tips for 2016

Do you remember in 2015 when all the marketing experts said email marketing was dead? Neither do we. Although there were some published reports that declared the time of email marketing was ending, that didn’t prove to be the case. In fact, email marketing increased slightly last year, according to some industry experts. About 74 percent of... Read More

How to get more traffic to your blog

Maintaining a blog can be a beneficial thing for your business. It allows you to show your expertise, offer some free advice to your customers and, sometimes, have a little fun. As a marketing tool, it is often the cherry on top of your message—if you use it correctly, that is. It can show the... Read More

How to get started with Facebook Audience Optimization

Like the ruby slippers from Wizard of Oz, the key to increasing your Facebook engagement may have been with you all along. Or, in this case, recently added. Facebook has added a new feature, Audience Optimization, that will allow you to specify the audiences most likely to engage with each Facebook page post, based on... Read More

How to handle customer complaints

Customer complaints are as much a part of doing business today as they have been since the first person traded coin for product. Obviously, the methods have changed. Back in the day, people would either bring it up in the store or, perhaps, stew a bit and then give the owner a call. Now, more... Read More

How to grow your Facebook organic reach

If you’re not getting the kind of engagement you’d like with your Facebook page, it’s possible that not many of your followers are seeing it. It’s more than possible, in fact—it’s probable. The reach of your Facebook page has most likely been decreasing no matter what you do. That’s by design. As Facebook relies more... Read More