Scotty Spielman

There is a time for every social media platform under the sun

One of Pete Seeger’s most recognizable songs reminds us that there is a proper time for everything. He put it this way: To Everything (Turn, Turn, Turn) There is a season (Turn, Turn, Turn) And a time to every purpose, under Heaven You probably know the rest or, at the very least, can hum along... Read More

Ten rules for email marketing campaigns

Email marketing remains one of the best ways to get your message across to your customers. Your email messages are one thing you still have complete control over—not only the content, but who gets to see them. You don’t have to worry about some new twitch in the Facebook algorithm or getting lost in a... Read More

Five types of social media posts that will boost engagement

With ongoing changes to the Facebook algorithm resulting in fewer and fewer of your friends and fans seeing your content, it’s more important than ever to increase your own organic reach Paying to boost ads is the way the market is going, but you don’t need to do that every day—or even every week. There... Read More

How to stay current with Search Engine Optimization changes

The internet isn’t getting any smaller or less crowded, and it’s easy to get lost in the crowd of web surfers and business sites. Whether you choose to advertise on social media sites like Twitter, Facebook and some of the newer ones—and you will probably need to, eventually—you still want people who have no interest... Read More

How to handle negative reviews

Try as you might, you just can’t please all of the people all of the time. No matter what type of business you own or operate or what service you provide, chances are you’ll rub someone the wrong way or fail to meet his or her expectations and have a dissatisfied customer to deal with.... Read More

Have your employees help grow your email database

There are more than four billion email addresses world wide, and chances are your customers own some of them. That’s just one reason to build and maintain a quality email marketing list. Remember, it is also the most effective form of marketing and, at a time with unpredictable Facebook algorithm changes and tweaks to the... Read More