Three Types of Brand Awareness within Your Marketing
Posted By: Sherrie Brindley
The goal of brand awareness is to influence a customer during the decision-making process.Brand awareness refers to the degree to which a target group recognizes a brand, associating it with a particular product or category. Brand Awareness Increases a Brand’s Perceived Value Customer behaviors that demonstrate brand awareness: • Talks with friends and family about... Read More
Get Ready for Fall 2023 Marketing
Posted By: Sherrie Brindley
As we approach the fall 2023 season, it’s time to review your marketing plans for opportunities to attract and engage your target audience. Start with the basics. Add the colors and themes of fall in your marketing materials; orange, red, yellow, and rustic browns. Incorporate images of falling leaves, pumpkins, and cozy sweaters to create... Read More