3 Benefits of Updating Your Website Regularly
While change is inevitable in life, it’s not always easy to keep up with it all. This might be especially true for technology, a field that evolves by the minute.
Experts recommend updating your website regularly, but most small businesses would probably consider themselves lucky if they got around to it once a year. Pistn’s Website System takes care of this for you, with automatic quarterly updates.
You also have the option of logging in and adding new content yourself if you choose to. Considering how important your website is to your bottom line, it’s worth discussing why you might want to explore this option.
1. Help Your Customers Stay Informed
Your customers don’t want to know what your business hours were yesterday, they want to know what they are at the exact moment they search.
So whether you change policies, stock, or prices, your customers should know that information before they frustrate themselves by having to call or stop by for the real answer. If you get in the habit of checking your website regularly and making sure it’s up-to-date, it helps show your customers that you’re attuned to both their needs and wants.
2. Your Website Is Boosted by Search Engines
Search engines like Google have a lot of complex rules about which websites they rank and which ones fall to the bottom of the pile. While the basics don’t change — they’re always looking for quality businesses to promote so they can (theoretically) help the user — the specifics are updated on a regular basis.
This may mean that Google was looking for certain keywords (e.g., auto repair shop near me) in the past, but that changed thanks to user search patterns. If you’re updating regularly, it gives you the chance to stay one step ahead of your competitors.
3. Your Brand Stays Fresh and Relevant
Your chosen medium doesn’t just refer to what the search engine is looking for. While you do want to keep in mind when Google decides to promote videos over blogs, the question is what your demographic wants.
So maybe they love demo videos on how your products can help them save time or money in the real world. Or maybe they prefer infographics about how your industry works. As of now, video content is the dominant medium for many brands. It’s a versatile way to show off the personalities and expertise at your business. (It’s also a lot more effort to shoot fun and engaging videos on a regular basis!)
It's a commitment for any business to update their website so often, but it's a much bigger ask from smaller operations.
Sometimes it's smarter to reach out for help from the experts. PISTn is hard at work on your behalf making updates several times a year, so you can strike this one off your to-do list.
If you have questions about how to make changes to your PISTn website or if you don’t have a PISTn website and you would like a demo, contact our main office.
Digital marketing is always evolving. It's gotten to the point where it can quickly become a full-time job. This is problematic if you already have a business to run. That's why it's important to find the right partner to meet your needs - PISTn can help you to achieve the highest return on investment possible.
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To receive more information on the full list of PISTN's Digital Marketing Services, contact Kevin at 800-742-4511 ext. 101 or [email protected].