social media

Five great social media monitoring sites

Your social media channels won’t do you much good unless you’re paying attention to them. In order to use them effectively to build your brand, you have to know how effective they are, in the first place. That’s where social media monitoring comes in. There are a number of ways you can track how effective your content... Read More

A quick social media checklist

Social media has long been an important way to market your business. There are almost as many available channels today as there are channels on your television, but you don’t need to be active in all—or even most—of them. Here’s a quick checklist of the best ones and a couple questions you should ask yourself.... Read More

6 ways to persuade customers through social media

Your business’ social media pages are perfect places for you to persuade customers to visit your shop, use your services or buy your goods. It’s more of a soft sell that other forms of marketing, like direct advertising or cold-calling; you’re trying to foster a relationship to build up trust to bring customers into the... Read More

How to avoid social media burnout

Social media is a 24/7 proposition and creativity….isn’t. It’s easy to get burned out when you’re trying to come up with new content every day—or even more often. There are several things you can do, however, to produce good content even when your social media muse is quiet. Get our staff involved. When in doubt, farm it... Read More

Top 5 social media business trends for 2017

The social media industry can be difficult to predict, year in and year out. New platforms come and old platforms go–and the ones that stick around are almost constantly changing. Last year saw an increase in the use of video, the rise in the importance of telling stories and creating mobile content and the decline... Read More

How to organize your content calendar

Creating and keeping track of social media posts can be a daunting exercise for any business owner. It’s easy to let the needed tasks of running a business push this necessary task to the back of the line, leaving you (or your staff) to post content without a lot of thought behind it. It’s not... Read More

5 quick ways to boost your local reach–for free!

If you’re looking to build up your local Facebook audience for your business, you don’t necessarily have to promote content, boost posts or buy a Facebook ad. Yes, those tools will help—they are, probably, the quickest way to do it—but there are a few ways you can build your audience organically, using tools or tactics that are... Read More

Should you outsource your social media management?

When you think about your business’s social media presence, you probably keep coming back to one question: should I farm it out, or do it myself? Social media is a 24/7 proposition—and, for that matter, so is running a business. Who has time to do one, let alone both? There are advantages to outsourcing your... Read More

How to mix business with social media

When you have a business web site and a social media presence to back it up—and we’re assuming you do—it can be difficult to know how best to use them effectively. There are plenty of rules, or formulas, for the mixture of marketing messages to mix in with your content. You’ve probably heard about the... Read More

How to measure your social media Return on Investment

The right tools can make your social media marketing more effective. The value of social media for businesses has been debated for almost as long as there has been social media channels for businesses to use. Even if you don’t spend any money on social media advertising, you still want to know how effective your efforts are—what... Read More

Facebook news feed changes should concern marketers

Changes to the Facebook News Feed may require you to rethink your content. Facebook announced a change to their news feed that should concern all social media marketers. In order to build a better feed for individual users, the new news feed will put more weight on posts from users’ friends and family—moving it away... Read More

Things you should never do with your Facebook marketing

Don’t do any of these things, or you’ll get a ‘thumbs down’ from your audience. When Facebook released its financial report for the first quarter of 2016, it showed why it was still clearly the biggest and hottest social media marketplace around. According to that statement, Facebook now has 1.09 billion daily active users, 989 million mobile... Read More

How to find more customers online

If you have several different social media channels and a website, you already have the means to attract additional customers. That is, after all, the reason for creating them. Unfortunately, having an online presence doesn’t automatically mean you’ll get new customers. You have to put some work into it, and use the tools you have... Read More

How to add a Shop Section to your Facebook page

If you have a Facebook page for your business, more good news may be coming your way. Facebook is experimenting with a new feature, a shop section, that will allow you to see products directly from your Facebook page. It is a new feature, currently being tested and so far it looks like those tests... Read More

How to navigate the recent Facebook business page changes

Have you noticed a change in your Facebook business page? If you manage or administer a business page on Facebook, you probably have. Facebook quietly changed the way you update your page and check out its news stream. The change is a subtle one, and it doesn’t impact what you can do with your business... Read More

How to create great visual content with great purpose

When you look into creating highly engaging content on social media, you’ll notice a recurring theme: graphic content has a better chance of being shared than non-visual content. We have long discussed the importance of creating and posting nice, clear visual content and there are several good reasons for that. The fact that it tends... Read More

How to handle customer complaints

Customer complaints are as much a part of doing business today as they have been since the first person traded coin for product. Obviously, the methods have changed. Back in the day, people would either bring it up in the store or, perhaps, stew a bit and then give the owner a call. Now, more... Read More

How to grow your Facebook organic reach

If you’re not getting the kind of engagement you’d like with your Facebook page, it’s possible that not many of your followers are seeing it. It’s more than possible, in fact—it’s probable. The reach of your Facebook page has most likely been decreasing no matter what you do. That’s by design. As Facebook relies more... Read More

Posting your content, and checking it twice

Putting together daily social media posts and weekly blogs can seem like a futile task if you don’t know how effective they are. Creating or scheduling the content is only half of the business battle—to use social media effectively, you have to know how well it’s working. Tracking your social media activity will also help... Read More

How to improve social media engagement for your auto shop

If your content is not getting the kind of engagement you’d like, you’re not alone. No matter how well you plan out your marketing efforts, you might not get the kind of interaction with your audience you’re hoping for, making it difficult to tell how effective your social marketing is. It doesn’t mean you should... Read More