Posted By: Sherrie Brindley
The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page
Facebook marketing provides businesses with the opportunity to reach a wide audience in a variety of ad formats. It also offers interactive engagement in a format that consumers are already used to using. However, some Facebook business pages fail to reach their full potential. Many look and feel like afterthoughts, while others simply appear abandoned. The best Facebook business pages are those that provide a seamless blend of personal-but-professional tone and voice while engaging their audience in positive ways.
Here's what you need to know about establishing a personal-but-professional voice on your Facebook business page.
Speak to Your Target Audience
Your target audience is comprised of consumers most likely to be interested in your products or services. The content on your Facebook business page should speak directly to them. For instance, if your company sells sporting equipment or clothing, your target audience will be active adults who are interested in physical fitness.
If your company sells baby cribs and toddler furniture, your target audience will be young parents who want quality items for their children. If you are in the oil change business, your target audience is folks who own cars within a 5-10 mile radius of your shop.
Make It Interesting with Storytelling
Storytelling is an effective way to get people interested in your products or services. A good brand narrative builds a loyal community of followers and attracts new users. This is typically the most difficult part of social media marketing for business owners.
One way to infuse storytelling into your Facebook business page is to post behind-the-scenes content. This can be anything from photos of office celebrations, community service days, or company sporting events. Customers love to feel like they are "in the know."
Allow Audience Engagement
Some business pages have commenting turned off. This is a mistake because it doesn't allow for audience engagement. Allowing consumers to respond to posts on your business page increases their engagement with your brand. It also has the potential to draw those on their friends list into the conversation.
Update Frequently
Frequent updates let those who've recently come across your Facebook business page know that you're still active. Strong posting habits also help keep your target audience interested and engaged and helps nurture the impression that you're committed to your business.
Business owners don't always have the time to spend cultivating an effective social media marketing campaign, and delegating the management of Facebook business pages to support staff can produce uneven results. Please feel free to contact our expert digital marketers for more information on getting the most from your Facebook and other social media platforms.
Digital marketing is always evolving. It can quickly become a full-time job. This is problematic if you already have a business to run. That's why it's important to find the right partner to meet your needs - they can help you to achieve the highest return on investment possible.