Blog

Avoid these email marketing mistakes

Today, personalized marketing is more important than ever. There are so many ways businesses are trying to attract the attention of customers—and so many different ways to do it—that the personal touch will go a long way toward elevating your shop above the rest. Email is a tried and true way for business owners to... Read More

Borrow ideas from other industries to help your auto repair shop

It the auto shop business, it’s not always easy to come up with a different kind of marketing idea that will bring new customers into your business and keep others loyal. Fortunately, the auto repair business isn’t the only type out there, and you can draw your inspiration from other businesses and types of businesses.... Read More

What to include in your auto shop blog

Maintaining a blog is one of the best things you can do for your business. Blogs are easy to create and maintain and relatively inexpensive—with sites like WordPress or Blogger, you can get started for free—and they will help you reach new customers through improved search engine rankings and general word of mouth. The concept... Read More

How auto shops use Twitter (and how you can do it better)

There are several ways you can use Twitter to attract and keep customers, improve your bottom line and make your other social media feeds and advertising dollars work more efficiently for you. You certainly don’t want to use Twitter as a base for your social media advertising or presence—you need your own website, Facebook page,... Read More

Ten rules for email marketing campaigns

Email marketing remains one of the best ways to get your message across to your customers. Your email messages are one thing you still have complete control over—not only the content, but who gets to see them. You don’t have to worry about some new twitch in the Facebook algorithm or getting lost in a... Read More