Why is text marketing so important?

May 30, 2015

Posted By: Scotty Spielman

Short message service (SMS) or text message marketing has advantages over other types of direct marketing. It’s fast, it’s cheap and it’s effective. It also encourages interaction between your brand and your consumers and, for that reason alone, it’s increasing in popularity. There are about 4.55 billion people worldwide that regularly use mobile phones, and... Read More

Ten rules for email marketing campaigns

May 12, 2015

Posted By: Scotty Spielman

Email marketing remains one of the best ways to get your message across to your customers. Your email messages are one thing you still have complete control over—not only the content, but who gets to see them. You don’t have to worry about some new twitch in the Facebook algorithm or getting lost in a... Read More