Blog

A quick social media checklist

Social media has long been an important way to market your business. There are almost as many available channels today as there are channels on your television, but you don’t need to be active in all—or even most—of them. Here’s a quick checklist of the best ones and a couple questions you should ask yourself.... Read More

6 ways to persuade customers through social media

Your business’ social media pages are perfect places for you to persuade customers to visit your shop, use your services or buy your goods. It’s more of a soft sell that other forms of marketing, like direct advertising or cold-calling; you’re trying to foster a relationship to build up trust to bring customers into the... Read More

How to write snappy headlines

In today’s quick-paced world, you may only have one chance to grab the attention of your customers or potential customers: your headline. Only 20 percent of the people who see your posts will read beyond the headline. And remember, your organic reach is already dropping, so even fewer people will see your post to begin... Read More

How to use Pokémon Go to attract new customers

Pokemon Go can deliver new customers to your business, if you play the game right. You may have noticed more people walking around, staring at their phones than ever before. Chances are, they’re not listening to music or texting their friends—they’re playing Pokemon Go, a game recently released by Niantic, a spin-off of Google, that... Read More

How to increase your email subscribers

Email marketing is still a very effective form of digital marketing. Use these tips to increase your list. If you want evidence that email marketing is still important, consider these statistics: Millennials, an important market segment for any business, check their email virtually anywhere and everywhere. In fact, about 70 percent of them check their email... Read More

How to find more customers online

If you have several different social media channels and a website, you already have the means to attract additional customers. That is, after all, the reason for creating them. Unfortunately, having an online presence doesn’t automatically mean you’ll get new customers. You have to put some work into it, and use the tools you have... Read More

How to get more traffic to your blog

Maintaining a blog can be a beneficial thing for your business. It allows you to show your expertise, offer some free advice to your customers and, sometimes, have a little fun. As a marketing tool, it is often the cherry on top of your message—if you use it correctly, that is. It can show the... Read More

How to maximize twitter for your auto shop

Twitter can be an effective tool to leverage your other social media efforts, but it’s important to use it to its highest potential. Fortunately, that’s not as hard as it may seem. As with other social media platforms, it starts with how you describe yourself and who you interact with. Optimize your profile Focus on... Read More

Avoid these email marketing mistakes

Today, personalized marketing is more important than ever. There are so many ways businesses are trying to attract the attention of customers—and so many different ways to do it—that the personal touch will go a long way toward elevating your shop above the rest. Email is a tried and true way for business owners to... Read More

What to include in your auto shop blog

Maintaining a blog is one of the best things you can do for your business. Blogs are easy to create and maintain and relatively inexpensive—with sites like WordPress or Blogger, you can get started for free—and they will help you reach new customers through improved search engine rankings and general word of mouth. The concept... Read More

How auto shops use Twitter (and how you can do it better)

There are several ways you can use Twitter to attract and keep customers, improve your bottom line and make your other social media feeds and advertising dollars work more efficiently for you. You certainly don’t want to use Twitter as a base for your social media advertising or presence—you need your own website, Facebook page,... Read More

Ten rules for email marketing campaigns

Email marketing remains one of the best ways to get your message across to your customers. Your email messages are one thing you still have complete control over—not only the content, but who gets to see them. You don’t have to worry about some new twitch in the Facebook algorithm or getting lost in a... Read More