Blog

How to defend your brand

Without a doubt, we live in some peculiar times. As business owners, we are constantly building up, perfecting and defending our brand. It’s difficult enough to respond to critics, competition and any of the unusual slings and arrows hurled at your business every day. What do you do when you have to defend your brand... Read More

Google speed update: is your site fast enough?

We have long talked about how important it is to have a mobile-friendly web site for your business. Consumers are more and more embracing mobile technology. Now more than 80 percent of consumers own a smart phone and the majority of them use it to search for goods and services they need. This summer, not... Read More

Top blog sharing tools

A blog is still a great way to spread the word about your business, share your knowledge with a potential customer base and provide evergreen content for your social media channels. There are several apps out there that will help you share your blogs in different ways, allowing you to reach new people and expand... Read More

Social media predictions for 2018

The New Year will bring challenges to business owners, and the continued digital marketing revolution will be there to help—or hurt. Just like last year, we expect plenty of changes to impact your business’ social media channels. Here are some of the top trends we’re predicting: Shrinkage. You probably noticed last year that the number... Read More

Four easy ways to perfect your pictures

Good graphics can make your post and a bad picture can break it. Most small business owners don’t have a regular photographer or the ability to hire one and, let’s face it, stock photos will only get you so far. Don’t worry, though. There are plenty of ways to fix your photos, even if they... Read More

Facebook to take some of the guesswork out of ad campaigns

Have you ever had two great ideas for a marketing campaign, and wondered which would work better? Soon, you may not have to. Facebook announced this week that it would soon allow brands to try “split testing,” which will essentially allow you to try two different versions of the same campaign at the same time.... Read More

How to upload a cover video to your business Facebook page

Facebook has long been moving toward more vibrant, graphic content. What started out as primarily a text-heavy format graduated into a medium where graphics held more sway. Today, video is replacing the pictures of cute kittens and puppies that once gained the most attention. “We see a world that is video first with video at... Read More

FIve ways to get additional traffic to your website

Your web site won’t do you much good if nobody sees it. There are ways to promote it, of course, through advertising venues like Google Adwords, Facebook—and virtually every other social media platform out there, as well. If you’re just starting out, however, or if you have a very limited budget, there are some things... Read More

What Facebook’s latest change means for you

Facebook announced a change to its news feed algorithm today that will force marketers to keep on their toes if they want to their content seen. In order to reduce the number of low-quality links Facebook users see in their news feeds, the algorithm will allow Facebook to show more stories that users will find... Read More

Where to find photos for your social media posts

Good graphics will increase your engagement, no matter what platform they’re viewed on. It’s no secret that posts with graphics tend to get more attention than text-only messages. In fact, according to bufferapp.com, photographic posts get 39 percent more attention than text-only or even video posts. There are a number of reasons for this, and... Read More

How to maintain brand consistency–and why you should

You may think your business isn’t big enough to be a “brand,” but you’re wrong. Any business, from the smallest mom-and-pop operation to a corporation like Coca Cola, is its own brand. A brand is defined as what people think about your business—the impression they get when they see or hear its name. It’s more... Read More

SEO trends for 2017

The Search Engine Optimization market, like the algorithms that power it, are constantly in flux. Google’s algorithm is almost constantly being updated, which keeps business owners and marketers alike on their toes. This year will be no different. Here are a few things to keep in mind if SEO marketing is one the main ways... Read More

A quick social media checklist

Social media has long been an important way to market your business. There are almost as many available channels today as there are channels on your television, but you don’t need to be active in all—or even most—of them. Here’s a quick checklist of the best ones and a couple questions you should ask yourself.... Read More

6 ways to persuade customers through social media

Your business’ social media pages are perfect places for you to persuade customers to visit your shop, use your services or buy your goods. It’s more of a soft sell that other forms of marketing, like direct advertising or cold-calling; you’re trying to foster a relationship to build up trust to bring customers into the... Read More

How to write snappy headlines

In today’s quick-paced world, you may only have one chance to grab the attention of your customers or potential customers: your headline. Only 20 percent of the people who see your posts will read beyond the headline. And remember, your organic reach is already dropping, so even fewer people will see your post to begin... Read More

How to use Pokémon Go to attract new customers

Pokemon Go can deliver new customers to your business, if you play the game right. You may have noticed more people walking around, staring at their phones than ever before. Chances are, they’re not listening to music or texting their friends—they’re playing Pokemon Go, a game recently released by Niantic, a spin-off of Google, that... Read More

How to increase your email subscribers

Email marketing is still a very effective form of digital marketing. Use these tips to increase your list. If you want evidence that email marketing is still important, consider these statistics: Millennials, an important market segment for any business, check their email virtually anywhere and everywhere. In fact, about 70 percent of them check their email... Read More

How to find more customers online

If you have several different social media channels and a website, you already have the means to attract additional customers. That is, after all, the reason for creating them. Unfortunately, having an online presence doesn’t automatically mean you’ll get new customers. You have to put some work into it, and use the tools you have... Read More

How to get more traffic to your blog

Maintaining a blog can be a beneficial thing for your business. It allows you to show your expertise, offer some free advice to your customers and, sometimes, have a little fun. As a marketing tool, it is often the cherry on top of your message—if you use it correctly, that is. It can show the... Read More

How to maximize twitter for your auto shop

Twitter can be an effective tool to leverage your other social media efforts, but it’s important to use it to its highest potential. Fortunately, that’s not as hard as it may seem. As with other social media platforms, it starts with how you describe yourself and who you interact with. Optimize your profile Focus on... Read More