How to tell if your website is mobile-friendly
Posted By: Scotty Spielman
Make sure your website is mobile-friendly, or it’ll hurt your Search Engine rankings. It’s more important than ever to have a web site that is mobile friendly. Smart phone use is on the rise and more and more people are browsing the web from them as well as from other mobile devices. In fact, mobile... Read More
Posted By: Scotty Spielman
By now, you know the statistics favor businesses with mobile friendly websites. More than 80 percent of consumers have a smart phone and they use it as their primary access to the Internet—particularly when they are out searching for a business or service. You know your website has to be mobile-friendly, but how hard is... Read More
Is your website mobile enough for 2017?
Posted By: Scotty Spielman
If you’re still planning your marketing strategy for 2017, make sure you answer a simple question, first. Are you mobile enough? Mobile internet users have outpaced desktop users for more than two years, now and trend will only increase this year. That means more and more people will be using their smart phones and tablets... Read More
How to improve your SEO ranking without new content
Posted By: Scotty Spielman
Search engine algorithms are always changing, but you don’t have to change your content to increase your Search Engine Optimization ranking for your web sites. There are many things you can do by simply tweaking and organizing the content you already have to increase your ranking and climb up the search engine ladder—and you don’t... Read More
Facebook shows increased revenue, users in 3rd Quarter 2017
Posted By: Scotty Spielman
Facebook may be under increased scrutiny right now, but it hasn’t hurt its bottom line—at least not yet. The social media giant released its 3rd quarter earnings today, and the report exceeded all expectations. Facebook saw an increase in audience and revenue over the past quarter, even as it is being investigated for its role... Read More
Posted By: Scotty Spielman
Email marketing is still one of the best ways to get the word out about your business and to engage your loyal customer base. Your email list should be populated by customers who have given you permission to send them marketing material directly—you should never buy an email list from a vendor—so you already have piqued... Read More
Posted By: Scotty Spielman
Search Engine Optimization is the art of getting your business noticed without paying for it. Online marketers will always talk about the importance of Search Engine Optimization. We’ve written plenty of blogs about it, too, and even provide service to increase your rankings. But what exactly is it? Think of SEO like an organic phone book where algorithms... Read More
Search Engine Ranking mistakes to avoid
Posted By: Scotty Spielman
Avoid these mistakes, and make sure your customers can find you. Since 85 percent of consumers now use the web to find the businesses they’re looking for, you may be tempted to rely on your search engine rankings to attract the notice of new customers. That’s not a good idea. Search Engine Optimization (SEO) is... Read More
Email marketing is not dead: tips for 2016
Posted By: Scotty Spielman
Do you remember in 2015 when all the marketing experts said email marketing was dead? Neither do we. Although there were some published reports that declared the time of email marketing was ending, that didn’t prove to be the case. In fact, email marketing increased slightly last year, according to some industry experts. About 74 percent of... Read More
Search Engine Optimization trends for 2019
Posted By: Scotty Spielman
When it comes to Search Engine Optimization (SEO) trends in 2019, think fast and mobile. Search engine algorithms tend to adapt to changes in the online marketplace and, more and more, that means more people moving toward mobile devices and faster networks. Here are a few SEO trends to expect this year: Mobile-first indexing. Google... Read More
It’s beginning to look a lot like…Christmas?
Posted By: Scotty Spielman
We know what you’re thinking. Please! I’ve barely warmed up! I can’t be thinking about Christmas! True, the year is barely six months old and, while we don’t want to hasten its departure any more than the next full-service marketing firm, it’s time to start thinking about your holiday marketing campaign—or, at the very least,... Read More
Google speed update: is your site fast enough?
Posted By: Scotty Spielman
We have long talked about how important it is to have a mobile-friendly web site for your business. Consumers are more and more embracing mobile technology. Now more than 80 percent of consumers own a smart phone and the majority of them use it to search for goods and services they need. This summer, not... Read More
Use your social media feeds to improve customer service
Posted By: Scotty Spielman
Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More
Posted By: Scotty Spielman
The Search Engine Optimization market, like the algorithms that power it, are constantly in flux. Google’s algorithm is almost constantly being updated, which keeps business owners and marketers alike on their toes. This year will be no different. Here are a few things to keep in mind if SEO marketing is one the main ways... Read More
Mobility matters: impress your customers no matter where they are
Posted By: Scotty Spielman
Many companies optimize their web pages for computer users, but it’s important to remember that that’s not the only way people surf the web these days. In fact, according to Kissmetrics, most people are more likely to surf the web through a mobile device–either a smart phone or tablet–than at their own PC or laptop. Consider this:... Read More
Five types of social media posts that will boost engagement
Posted By: Scotty Spielman
With ongoing changes to the Facebook algorithm resulting in fewer and fewer of your friends and fans seeing your content, it’s more important than ever to increase your own organic reach Paying to boost ads is the way the market is going, but you don’t need to do that every day—or even every week. There... Read More