Ways to drive more traffic to your business with Google My Business

September 13, 2019

Posted By: Scotty Spielman

We recently talked about the new Welcome Offer feature offered by Google My Business as a way to increase engagement and earn new customers. That is just one way the search engine giant is strengthening its business services. Google My Business is also rolling out additional features that will help drive customers to your web... Read More

How to optimize your business for voice searches

October 08, 2019

Posted By: Scotty Spielman

“OK Google….” How many times have you started a Google search that way? If you’re like the majority of Americans, the answer to that question is “more and more often.” Increasingly, U.S. consumers are turning to voice searches to find the services, products or answer to the questions they have. If your business is not... Read More

Five content marketing myths

April 07, 2018

Posted By: Scotty Spielman

Content marketing can be effective if you do it properly. Just like many other forms of advertising, publishing any content to a targeted online audience can be a hit-or-miss proposition. There are plenty of theories on what works and what doesn’t—and plenty of companies out there willing to charge you an arm and a leg... Read More

SEO hits and myths

March 02, 2018

Posted By: Scotty Spielman

If you’re relying on Search Engine Optimization (SEO) to draw customers to your business web site, chances are you’re using outdated information. The SEO world is constantly changing, for one thing, and it’s difficult for even experts in the field to keep up with it. Also, if you’re continuing to avoid putting money into your... Read More

Responding to Reviews 101

June 19, 2020

Posted By: Sherrie Brindley

RESPONDING TO REVIEWS 101 No matter what industry you’re in, online reviews can directly impact your business. Positive customer reviews can amplify your marketing efforts; but all of the marketing dollars in the world may not be enough to overcome a negative online presence. The only space on the internet where you can maintain 100%... Read More

How important is ‘drive-by’ web traffic?

October 01, 2019

Posted By: Scotty Spielman

By now, you’ve established your business on the world wide web through a website, various social media channels and through search engine optimization. What’s the best way to turn all that digital space into new customers? Pay attention, according to Kevin Steeland, CEO of PISTn Marketing. “To me, one of the number one things that... Read More

Local searches matter! How to improve your odds

July 31, 2019

Posted By: Scotty Spielman

Improving your Search Engine Optimization ranking is difficult enough, but when you factor in the local angle, it becomes even more challenging. That’s the goal you’re striving for: to have your business appear to customers in your neighborhood that are looking for your services. Fortunately, Google has made it somewhat easier and there are actions... Read More