Blog

HOW ROBUST IS YOUR EMAIL MARKETING?

HOW ROBUST IS YOUR EMAIL MARKETING? In early 2020, as the Coronavirus swept through the country, small businesses discovered that the ability to inform customers of sudden changes to operations is a vital — and often overlooked — part of a marketing plan. During that time, clients started calling PISTN for help with emails to... Read More

A Bad Rep Can Cause Hiring Woes

A Bad Rep Can Cause Hiring Woes If your business has a bad reputation, you already know it will cost you lost sales and new customers. It could have another affect, too, that will also hurt your bottom line: it could make it more difficult for you to hire qualified people. If you’re having a... Read More

Exciting News! Service Reminders via Text Messaging

Great News for You in 2022! Hey, it’s a New Year and like always, PISTn has been hard at work. Over the last several months we’ve been testing NEW digital marketing tools that will be launching SOON! (NEW) Service Reminders via Text Message! Yes, that’s correct you can now send Service Reminders Via Text Message!... Read More

“Your News” Articles: Are You Making the Most of Your Website?

Are You Making the Most of Your Website? Sharing short news updates about your business on your website is a great way to keep customers engaged and thinking about you. Your website is the only real estate on the internet where you have total control. You can use that space to promote your business with... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience. Facebook offers a variety of ad formats, the ability to offer interactive engagement, all in a format that consumers are already used to using. However, many Facebook business pages fail to... Read More

Take Control of Your Business Listings

WHAT IS BUSINESS LISTING MANAGEMENT? Business Listing Management means taking control of the facts about your business across 150+ digital services globally.  Properly done, Business Listing Managment ensures consumers find accurate information about your business — no matter where they search. So, your business appears to customers in your neighborhood that are looking for your... Read More

4 Reasons to Use Memes in Your Digital Marketing

4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More

Get a Competitive Edge Against Car Dealerships

MANUFACTURER RECOMMENDED MAINTENANCE REMINDERS = INCREASED PROFITS Don’t let the Dealership Service Centers get the upper hand on building trust, loyalty, brand and profits by being the only ones promoting OEM Manufacturer Recommended service to your customers. Get a competitive edge against car dealerships by demonstrating your expertise in vehicle specific manufacturer recommended maintenance. With... Read More

Why Reputation Management Matters for Small Businesses

Why Reputation Management Matters for Small Businesses Traditionally, small businesses only needed to establish a good local reputation to succeed. Maintaining a reputation typically involves attracting locals and developing good relationships with them. Then, people would patronize a shop based on the recommendations of friends and neighbors. Nowadays, those endorsements are widely made online. All... Read More

Is Your Business the Best?

Is Your Business the Best? You can be the very best in your industry; use the highest quality products and provide exceptional customer service to every client, but does all of that matter at all if your Google Reviews don’t show it? There is a saying in Digital Marketing that Google is King (and Facebook... Read More

Is Your Company Leveraging Tik Tok Social Media Marketing?

Is Your Company Leveraging Tik Tok Social Media Marketing? As social media marketing continues to evolve, businesses are looking for more ways to reach their target audience. Enter Tik Tok. Once considered an app for tweens and teens, Tik Tok is now the 6th most-used social network with 689 million users. Businesses both large and... Read More

Beyond Facebook, Twitter and Instagram: Making Social Media Work for Your Business

Beyond Facebook, Twitter and Instagram: Making Social Media Work for Your Business While it’s difficult to ignore the millions and millions of followers that the big three social media sites have, there are more than 500 other social media platforms. Niche social media sites target specific audiences like book lovers, knitters and car enthusiasts. If... Read More

How to Leverage Local SEO to Bring More Customers to Your Small Business

How to Leverage Local SEO to Bring More Customers to Your Small Business If you own a business that relies on in-person customers rather than online sales, the benefits of digital marketing might not be immediately apparent. But, digital marketing isn’t just for online businesses. It offers a wealth of opportunity for businesses of all... Read More

What Are You Really Selling?

What Are You Really Selling? How can you position your shop to the most desired, most preferred shop in your market? Your marketing plan probably includes things like a website, postcards, text messages, and emails featuring information about your business and maybe some offers or coupons to entice clients in the door. These things are... Read More

Are You Hitting All of the Basics?

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

Why (And How) to Clear the Cache in Your Browser

Why (And How) to Clear the Cache in Your Browser What is the Cache, Anyway?  What is cache, anyway? In simplest terms, the cache just refers to data and files that are automatically stored on your computer each time you visit a website. There are many reasons to clear your browser cache every so often.... Read More

2021: Looking Ahead

2021: Looking Ahead Planning for next year’s goals may seem pointless after a year when so many of our plans have been completely canceled. It’s been a tough year in many ways but it hasn’t all been bad. These pauses to our normal activities can provide a chance for innovation. This was a year of... Read More

⛔ Scam Alert: Fake Domain Renewal Notices ⛔

The Scam: Fake Domain Renewal Notice We’ve received calls from several clients regarding “Domain Renewal Notice” letters they’ve received from a vague company claiming their domain name is up for renewal.  The letters request payment, usually $125 to $250. The letter reads as if the sender is the current registrar. In each case, the letters are fraudulent attempts... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More

Responding to Reviews 101

RESPONDING TO REVIEWS 101 No matter what industry you’re in, online reviews can directly impact your business. Positive customer reviews can amplify your marketing efforts; but all of the marketing dollars in the world may not be enough to overcome a negative online presence. The only space on the internet where you can maintain 100%... Read More